It all seems simple: build a customer base, engage them and generate sales. But if your marketing efforts don’t include a content marketing strategy, you’re making the road to success much more difficult.
Content marketing is the practice of creating and sharing relevant and consistent content that resonates with an intended audience, helping to attract, engage and educate them — and ultimately, win over their business.
From blogs to research studies to infographics, the key is to give audiences the content they want and need to build trust and establish your products or services as the ones they can’t live without. And did we mention it costs 62% less than traditional marketing?
Content marketing delivers big benefits for small businesses
As small business owners, we’re always looking for ways to stand out in a crowded market. Content marketing can help you achieve this goal and so much more. Here are five reasons why content marketing is worth the investment:
Gain increased visibility.
What’s the first thing you do when you’re researching a potential purchase? Chances are you pull out your phone and do a quick Google search.
By creating helpful content that addresses a need, you can build your online presence and increase your visibility to attract new customers, build brand awareness, and ultimately drive more sales.
Content marketing can also help improve your search engine rankings — when done correctly. You can write the most influential blog post or compelling sales article, but if you neglect SEO, nobody will ever read it.
By creating high-quality content that includes relevant keywords, you can boost your website’s visibility in search results, even without a huge budget.
Creating content allows you answer your audience’s most common questions, address their pain points and offer them relatable stories and anecdotes that make them feel at ease. This helps build trust and form long-lasting relationships.
Drive repeat business.
By fostering trust and loyalty with your audience, you can increase sales and maintain repeat customers. The more comfortable they are with your brand, the more likely they’ll be back for more.
Plus, loyal customers can become brand advocates who are likely to share their positive experiences with friends and family, creating more business for you.
Showcase your niche.
Your business size and little to do with your expertise. Position yourself as a thought leader within your industry. Content marketing gives you the opportunity to share your expertise on your business, products or services. So your blog posts, for example, can be a go-to source for anyone looking for reliable information in your field.
Whether you’re looking for a fresh way to stand out from the competition, improve customer loyalty or increase sales, a content marketing strategy can help take your small business to the next level. And we know some great content marketing experts who can help! 😁