Why offer your prospects content they can only read, when you can give them content they can actually experience?

Interactive content engages audiences by inviting them to click, swipe or answer questions, transforming them from passive readers to active participants in your brand story. The most popular formats include:

• Calculators
• eBooks
• Quizzes
• Polls and surveys
• Infographics
• Image sliders

And it works. In fact, 88% of marketers agree that interactive content helps them stand out among competitors. So what makes interactive content a powerful tool for small businesses trying to grow their audience? The benefits go far beyond engagement.

Delivering real business results
Interactive content is a practical way to get more from your marketing efforts. Here’s what happens when you give your audience something to actually do:

Increased brand awareness. When you turn content into an experience, readers are more invested in what you have to say. DO it well and you’ll see tangible results like higher click-throughs, more conversions and more time spent on your website. And because interactive content is fun and engaging, people will (hopefully) want to share it, extending your brand’s reach far beyond your existing audience.

Smarter retargeting. Interactive content is also a stealthy way to collect audience data. For example, a survey or quiz can frame questions to gather customer preferences and challenges. Calculator inputs can reveal what solutions your prospects are considering. These insights help you tailor your follow-up marketing and messaging to reach your prospects at the next stage of their buyer journey.

A boost in conversions. Interactive content naturally guides prospects toward conversion by providing value upfront. By participating in your interactive content, prospects are showing they’re already invested in the outcome. They’re hooked, and they want to see what’s next. That means they’re most likely to share their contact info in exchange for the results or next steps.

Longer shelf life. Unlike email campaigns that get deleted or lost in an overflowing inbox, interactive content keeps working long after you hit publish. An interactive infographic, quiz or eBook can continue to drive traffic, generate leads and become a go-to resource that’s bookmarked and used again and again.

Interactive content for dummies
The good news is that creating interactive content doesn’t necessarily require having any technical talent — or investing big bucks in someone who does. There’s a variety of easy-to-use tools made for marketers lacking in the design or programming department.

For example:

• AI assistant Outgrow can help you design interactive content types with just a few prompts and clicks.
• Interacty offers templates to build interactive games, puzzles and more to bring your content to life.
• Interactive content creator Genially can turn run-of-the-mill content into user-friendly experiences.
• When it comes to quizzes, SurveyMonkey offers hundreds of customizable templates to get you started.

Most of these platforms offer free trials or versions, so you can experiment without commitment.

And with the right tool, you can have an interactive experience up and running to grab your audience’s attention like no sell sheet ever could.

Ready to stand out?
Static content has its place, but it’s not always enough to keep people engaged or make your brand memorable. Why settle for scannable content when you can create experiences that your customers will remember?