Webinars can be a great way to showcase your expertise, generate leads and market your business — if you put in the work to make the information valuable and the presentation engaging.
While the benefits are numerous, you need content, and a lot of it since the average length of a webinar is 60 minutes (generally 45 + Q&A). That’s where AI comes in handy. Whether you need help coming up with topics or filling in the gaps, AI tools can help you craft a stronger webinar and attract the right audience to register.
How, you ask?
Help you better understand your audience. AI tools can analyze audience data, revealing patterns and trends that can guide your content creation. With a deeper understanding of your audience in mind, the more relevant and interesting your webinars will be.
Optimize your content for search engines. SEO is crucial for attracting new attendees to your webinars, right? AI can suggest keywords, optimize your titles and even create SEO-friendly descriptions.
Speed up the research and writing process. AI-powered tools can generate starters like outlines and draft scripts. This can save you time and resources, ensuring that your webinars are structured and professional.
With AI as your sidekick, you can get started on elevating your webinar content.
Feed it with data. Once you’ve chosen an AI tool, make it work for you. The more data you input, the better AI can learn and adapt.
Start by feeding it past webinar content, audience feedback and other useful information. Over time, AI will begin to understand your audience and your content style.
Determine topics and subtopics. Not sure of a topic? AI tools can scan the internet for trending topics in your industry, find out what your competitors are talking about and even suggest topics based on your past content.
Once you’ve chosen a topic, AI can analyze your main topic and suggest related subtopics, so you can build on your webinar content.
Build and refine an outline. AI can take your topics and supporting points and organize them into a logical structure that helps your webinar flow.
It’s up to you to further refine the outline, making sure each section resonates with your audience.
Continue building content. With your outline in hand, you’re ready to start writing the content. But don’t worry if you’re not a professional writer — AI can help you there, too. In fact, it can draft an entire webinar from your outline.
But not so fast…
Powerful, but not perfect
Remember, AI is just a tool. And while it provides a strong foundation, it’s still up to you to take its suggestions, make them your own and add your own insights, experiences and human touch.
By working together, you can continue to create content that’s truly unique and engaging. Because when it comes to the future of copywriting, there’s no doubt that AI has a seat at the table.