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Optimize Your Content for SERP Like a Pro

You’ve probably heard that optimizing your website content for search engine results pages (SERP) is a good idea, but you may need help figuring out where to start. 

It can take some work to figure out how to make your website or blog content more visible in SERP. A gazillion factors go into ranking high in search engines, and if you don’t have a lot of experience, it can be hard to know where to start.

This guide will teach you the basics of optimizing your content for SERP. We’ll also give you some actionable steps you can take now to boost your visibility. 

Don’t know the difference between SERP and SEO? You’re not alone
When you enter a query into a search engine, the SERP is what you see as the result of that particular search. The SERP includes everything from ads to organic listings. Depending on the query, the SERP may consist of images, videos or local listings.

SEO (search engine optimization), on the other hand,  is about improving your site’s visibility and ranking in the search results. One way to think about it is that SERP is all the results of someone’s search, and SEO is a tool you use to rank higher when they look something up. 

SERP includes organic and paid results, while SEO only affects organic results. SEO is just one factor that affects a website’s position on SERP. 

Other factors include:

  • The quality of your website’s content
  • Your site’s popularity
  • The number of links pointing to the website

A website’s position on SERP is a metric you can use to track the progress of an SEO campaign. If a website’s position on SERP improves after implementing SEO techniques, then you know you’ve been doing something right.

3 easy steps to take your business to the next level with SERP
It might feel overwhelming, but let’s simplify it. Here are three steps you can take right now to start optimizing your content for SERP: 

SEO — You should optimize your website content to rank high in search engines. This means using the proper keyword density, and working hard to ensure all your content is high quality. 

You want search engine bots to crawl and index the site without any issues. And, of course, you want people to enjoy spending time on your site. 

Backlinks — A backlink is a link between two websites. Backlinks are also called “inbound links” or “incoming links.” Backlinks are essential to SEO because they affect how search engines rank websites. 

The number of backlinks is one way search engines decide how popular or influential a website is. Focusing on backlinks will help improve your website’s authority and page rank, making it more likely to show up in SERP results. 

You can do this by backlinking to trustworthy sites on your blog. You can also reach out to other sites and see if you can create guest content that backlinks to your site from theirs. 

Pay-per-click advertising — Use pay-per-click advertising to get your website listed in the sponsored results section of SERP. This can be an effective way to get traffic to your website, but make sure you monitor your spending to make the most of your budget.

Optimizing your content for SERP (without going crazy)
So there you have it — the basics of optimizing your content for SERP. Once you dive in, It’s not as hard as it seems, but it is essential to remember that little details can make or break your ranking. Now go get more eyeballs on that content!

Authored by: Lisa FahouryOptimize Your Content for SERP Like a Pro
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