The ’90s called — they want their case study format back. Today, it’s all about storytelling for maximum impact.
Brain Dump
Remember Glamour magazine’s fashion don’ts? Turns out content creation has its own set of embarrassing gaffes.
Since Q3 is coming in hot, now’s the time to revisit your 2024 content marketing strategy and make sure your content is performing up to expectations.
With long-form content aficionados becoming ever more scarce, here’s how to keep eyeballs on your content longer.
A recap of some current faves for boosting your creative juices when creating new content marketing assets.
Finding the AI tool that best fits your business needs isn’t easy. Here’s a quick rundown of the Big 3.
Recharging Creative Teams: 7 Tips for CMOs & Creative Directors
Authored by: Lisa Fahoury March 6, 2024Creative leads have a unique challenge when it comes to motivating their teams. Here’s some inspiration for reviving their spark.
Making the Leap from Good to Great
Authored by: Lisa Fahoury February 21, 2024When an event rolls around just once every four years, why not seize the opportunity to do something a little different?
From Storytellers to Marketing Mavens: The History of the Copywriter
Authored by: Lauren Harris February 7, 2024So how did copywriting come to be a profession? Let’s find out.
Webinar Creation Made Easier: How Partnering with AI Packs a Powerful Punch
Authored by: Lauren Harris January 24, 2024If webinars are part of your 2024 marketing plan, here’s how to speed up the process of creating awesome content.