Shrinking social audience reach can be reinvigorated with creative use of AI. But (surprise!) not for writing copy.
Brain Dump
Closing the B2B Content Consumption Gap
Authored by: Lisa Fahoury October 2, 2024Results are in for NetLine’s 2024 State of B2B Content Consumption and Demand Report for Marketers. Here’s what you need to know to keep busy eyeballs on your content.
Does Your Content Library Need a Glow-up?
Authored by: Lisa Fahoury September 18, 2024Have a nice library of content assets? Awesome. Before resharing or repurposing, take a minute to eyeball them for any needed touch-ups.
Ranking Subject Line Analyzers: A Contrarian Perspective
Authored by: Lisa Fahoury September 4, 2024Subject line analyzers have their place when it comes to evaluating potential success. But here’s why high scores should never be the final factor in decision-making.
What’s the difference? Glad you asked! Get up to speed with this quick hashtag vs keyword primer.
Prompt practice makes perfect (say that three times fast!) Tips to up your AI prompt game for better marketing content.
Looking to create killer content? Make sure you’re not murdering your chance for success right out of the gate.
Consumers have choices — lots of ’em. Here’s how to keep them coming back to you instead of the competition.
Some trends can propel your business to new heights. Others, not so much. Here’s how to choose wisely.
A little playful or unexpected humor goes a long way to engage new audiences. See if cheeky is right for your brand.