Research shows that 89% of marketers use LinkedIn for lead generation. It’s a big opportunity to build your brand, so why isn’t your business going all in?
Brain Dump
Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.
Could your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.
Beat the Clock: Productivity Tips from the Small Business Trenches
Authored by: Lisa Fahoury February 24, 2021If you’re like most business owners, you’ve probably lost track of how many times you’ve uttered the phrase, “There’s just not enough time in the day.” Try these 5 tips for regaining control over your day.
Hey Marketing: Play Nicer with Your Sales Team
Authored by: Lisa Fahoury February 10, 2021The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that marketing is just not giving sales the right tools to seal the deal.
What’s the Worst that Could Happen? Exploring the Possibilities with Reverse Brainstorming
Authored by: Lisa Fahoury January 27, 2021Search for “creative problem solving” and you’ll find yourself wading through more than half a million entries. One of the more interesting approaches is reverse brainstorming.
11 Ways to Improve your Marketing Content in an Hour (or Less)
Authored by: Lisa Fahoury January 13, 2021Is your website, social or blog marketing content failing to gain traction? Take a look at these 11 suggestions for boosting eyeballs and engagement.
Becoming a Media Maven: 4 Sites That Can Help
Authored by: Lisa Fahoury December 30, 2020Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. Check out these tools to help establish your brand as a thought leader.
Mastering Mid-Funnel Content
Authored by: Lauren Harris December 16, 2020Content marketing has a middle child and it’s name is mid-funnel content. And just as it’s an essential role in the family, it’s also a critical piece of your content plan, delivering the right information at the right time.
Why You’re #Failing at Content Marketing
Authored by: Lisa Fahoury December 2, 2020Research from the Aberdeen Group shows that companies with a “Best-in-Class” content marketing strategy are enjoying five times higher revenue contribution from content than their peers. Not among them? Here’s why.