When it comes to effective marketing, are you a sinner or a saint? See how many of the seven deadly sins of marketing you may be guilty of.
Brain Dump
Business Lessons from Badass Bikers
Authored by: Lisa Fahoury August 11, 2021Every business can take a lesson or 2 from motorcyclists when it comes to planning a smooth, enjoyable ride — and avoiding painful road rash.
Are the examples & references in your content helpful or just confusing? Stop losing readers by considering different perspectives.
The development of marketing content isn’t inexpensive. If you’re going to make the investment, be sure you have a plan for getting a sufficient level of return.
70% of consumers expect companies to take a stance on social & environmental issues. Before jumping on the support bandwagon, be clear about your motives.
Inconsistencies — even small ones — in your marketing and messaging can quickly sink the momentum you’re trying to build. Here’s what you need to create a brand with staying power.
The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.
Putting a lot of time and resources into improving your SEO? Make sure it’s worth it by using domain authority as a success measure.
Thought Leadership vs. Content Marketing: Why Your Brand Needs Both
Authored by: Lisa Fahoury May 5, 2021The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.
Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.