The COVID-19 pandemic has changed our daily lives in more ways than we could’ve ever imagined — right down to the words we use to communicate.
It seems the entire country has picked up (and relied on) new words, phrases and metaphors to talk about it, often subconsciously repeating them in every conversation.
Here are some of the worst offenders, and suggestions for substitutions that won’t make you look like a lazy hack:
INSTEAD OF… TRY THIS…
Unprecedented Extraordinary, novel or even bizarre (depending on the level of drama)
Uncertain times Unpredictable, worrisome, erratic
Abundance of caution Safety first, being proactive, taking the necessary precautions
The new normal Stop. Just stop. Eradicate this phrase forever.
Social distancing Giving people their space
Back to normal As we move ahead/forward
What about phrases like “We’re all in this together” or “We’re here for you”? These are so vague as to be useless. Instead, offer up some concrete example of measures you’ve taken to protect your customers, staff and supply chain.
Despite Dr. Fauci’s best efforts, the pandemic could linger in our vernacular for years to come. Make sure it doesn’t weigh your copy down and make it indistinguishable from the competition.