If your staff — marketing managers, sales reps, even customer service personnel — is taking on more content writing responsibilities, our Content Marketing Bootcamp can give them the tools to be more effective.
Available in half-day and full-day sessions, each workshop is customized to your business —your brand, your audience, your challenges and examples of your actual content, not theoreticals — so your team gains information they can put to work immediately. Sessions cover topics like these:
- The four phases of content creation
- Developing a buyer persona
- Mining source material
- Features vs benefits
- Effective storytelling
- Brand voice
- Crafting a subject line
- Generating content topic ideas, and more
The Content Marketing Bootcamp helps you maximize your internal resources by boosting both the basic skills and comfort level of novice writers in crafting targeted, benefit-oriented marketing content assets. Contact us for details on scheduling and fees.