Content Marketing Strategy

Because failing to plan is planning to fail

It’s easy to get lost in the weeds when it comes to content marketing. Developing great content assets isn’t enough — you need a focused plan and a way to measure the effectiveness of said plan.

We look at content as the fairy tale breadcrumbs that attract information-hungry prospects and lead them slowly but surely to your product or service. And the right content marketing strategy can ensure that you’re not only parsing out the right information at the right time, but you’re also leveraging your content assets to the max.

Beyond developing power-packed content, here’s how Fahoury Ink can help you square away an effective content marketing plan:

  • Evaluating your existing content asset library and making recommendations to fill gaps
  • Repurposing assets into different formats — for example, turning a presentation into a series of blog posts or tweets
  • Mapping out an editorial calendar for your blog
  • Creating a road map for social sharing across sites like LinkedIn, Facebook, Google+ and Twitter
  • Turning written content into more visual assets like infographics
  • Critiquing a current asset for what works, what doesn’t, and why
  • Developing landing pages for lead generation

How do we do it?
Fahoury Ink’s “deep dive” process gets to the heart of what you do, how you do it, who you do it for, and what makes you fabulous at it. Then, we’ll put together a creative mix of strategies and deliverables to hone your marketing message and help you cut through the content marketing clutter. Because, to paraphrase Dr. Seuss, “Why blend in when you can stand out?”

impressMOn-Call Copywriting – Content Marketing Strategy for Your Business