Brain Dump


Choice, Choices: ChatGPT v. Gemini v. Microsoft CoPilot

Saying there’s huge buzz (and angst) around  AI is probably an understatement. Businesses of all sizes are racing to figure out the what, how and when to put AI’s power to work for them.

But what about the which? Three popular options are dominating the discussion right now— ChatGPT, Gemini and Microsoft CoPilot. And if you had to choose one to dive into, which should you choose?

To help you decide, here’s a brief rundown:

Released by OpenAI in November 2022, ChatGPT is an advanced language model that generates human-like text responses. It’s a convenient AI tool for marketers looking to automate parts of their content creation process and improve customer interactions.


  • It has the ability to understand context and generate clear responses.
  • It’s easy to integrate into existing chat platforms, a solid option for businesses that value flexibility.
  • OpenAI lets users access ChatGPT for free with a registered account. But if you’re willing to pay for the Plus version, you can access GPT-4 and many more features (like faster response time and priority access to the latest improvements) for $20/month.


  • It relies on pre-trained data, limiting its ability to handle nuanced or more complicated language.
  • Users have reported issues with accuracy and consistency in responses — a huge concern for businesses that need a more reliable solution.


Released in December 2023, Gemini (formerly Google Bard) is a newer tool, giving you direct access to Google AI for help with content creation, task automation, customer service and more. From generating sales reports to answering prospects’ questions, Gemini AI integrates across the Googleverse, so it can tap into Google’s huge knowledge base and resources.


  • It’s able to process multimedia data, like text, visuals and even code.
  • With Google’s extensive existing services, there’s great potential for fast and seamless integrations.
  • There’s a two-month free trial before users must choose a paid plan, ranging from $1.99/month for basic and $19.99/month for premium.


  • Gemini is still in the early stages of development and needs time to build its reputation as a credible tool.
  • There’s ongoing controversy around it’s allegedly biased responses.


Microsoft CoPilot
Microsoft CoPilot is a cutting-edge AI tool for offering intelligent responses and recommendations. Copilot integrates into Microsoft 365 apps — including Word, Excel, PowerPoint, Outlook and Teams — which makes it very handy.


  • Copilot offers a Business Chat experience that works across emails, chats, meetings, calendars and more — allowing users to input natural language prompts to generate a status update across any medium.
  •  It assists users in generating code snippets, adding value from an IT standpoint.
  •  When given a description for a visual, it can create four images for you to choose from.
  •  It’s free to use (for now).


  • There are increased privacy and security concerns, as the platform may have access to sensitive conversations.
  • Users are limited to five responses on a single conversation and can only enter up to 2,000 characters in each prompt.


Choosing a winner in the AI wars
While AI content-generating tools can be a valuable addition to your marketing toolbox, it all comes down to selecting the tool with the features that best meet your organizational needs. Let us know your favorite!

Authored by: Lauren HarrisChoice, Choices: ChatGPT v. Gemini v. Microsoft CoPilot
Share this post