Batman vs Superman was more than just a major superhero showdown. It was actually a smart form of joint venture marketing — connecting two powerhouse brands to add measurable value to both.

I couldn’t help it – I called my husband from a business conference a few weeks ago because I needed a quick reality check from someone I trusted.

Imagine how chaotic your home page would be if it was the landing spot for every single campaign or content resource you’ve published. Hence, the conversion-driving landing page.