The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that marketing is just not giving sales the right tools to seal the deal.

Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. Check out these tools to help establish your brand as a thought leader.

It’s a holiday tradition that attracts over 50 million viewers every year (well, usually). So how does the Macy’s annual shindig maintain success with no signs of slowing down?

Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.

Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.

It’s safe to say that visual social media platforms are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two?

Did you know that 91% of U.S. adults like to receive promotional emails from companies they do business with? But many businesses have stopped trying to grow their email list. Here’s why they’re wrong.

The majority of website visitors are anonymous when they arrive. That’s a lot of untapped sales potential. But thanks to increasingly sophisticated personalization technology, it’s getting easier to unmask them.

Batman vs Superman was more than just a major superhero showdown. It was actually a smart form of joint venture marketing — connecting two powerhouse brands to add measurable value to both.