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Marketing strategy & tactics
This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.
Everything I Know About Content Marketing, I Learned from Basketball
Authored by: Lisa Fahoury March 23, 2022The lessons gleaned from college basketball — or any competitive sport, really — have much to teach us as content marketers.
From Ancient to A-list, Direct Mail Marketing is Making a Comeback
Authored by: Lauren Harris February 23, 2022Direct mail has had its ebbs and flows, but it’s rebounding in a big way in 2022. Here’s why…
Here are seven characteristics of the losers in the content marketing wars. Recognize any?
The Undeniable Pull of Video Content Marketing
Authored by: Lauren Harris January 26, 2022Staying relevant in 2022 means jumping on the video content bandwagon. Ready for your closeup?
Content Marketing Faux Pas: 5 Ways to Derail Your Content Strategy in 2022
Authored by: Lauren Harris January 12, 2022New year, new approach. Let’s all resolve to park these content marketing pitfalls in the past, shall we?
Engulfed by the Social Posting Tsunami? 4 Tips to Keep your Head Above Water
Authored by: Lisa Fahoury November 17, 2021It’s easy to get engulfed by the enormity of social media marketing. The secret to staying sane? Structure.
The pandemic created massive shifts in the way customers engage with brands, according to new research. Here’s how to ensure they’re your most vocal advocate.
Keeping Everyone on the Same Page: The Power of the Creative Brief
Authored by: Lisa Fahoury October 6, 2021What’s the first step toward breakthrough marketing content? Surprise! It’s the lowly creative brief.
Research Your Way to More Successful Content
Authored by: Lauren Harris September 22, 2021Though content creation is often viewed as more art than science, it still requires research. Here’s a quick primer on smart questions to ask.