Marketing strategy & tactics

This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.

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7 Brand-building Benefits of a LinkedIn Co Page

Research shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. So, if it’s such a big opportunity to build your brand, why aren’t more businesses going all in?

Lauren Harris •7 Brand-building Benefits of a LinkedIn Co Page
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Give Your Marketing Content a Spring Cleaning

Could your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.

Lauren Harris •Give Your Marketing Content a Spring Cleaning
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Hey Marketing: Play Nicer with Your Sales Team

The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that marketing is just not giving sales the right tools to seal the deal.

Lisa Fahoury •Hey Marketing: Play Nicer with Your Sales Team
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Becoming a Media Maven: 4 Sites That Can Help

Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. Check out these tools to help establish your brand as a thought leader.

Lisa Fahoury •Becoming a Media Maven: 4 Sites That Can Help
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Five Ways Customer Service = Marketing

Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.

Lisa Fahoury •Five Ways Customer Service = Marketing
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Marketing Lessons from “Saturday Night Fever”

Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.

Lisa Fahoury •Marketing Lessons from “Saturday Night Fever”
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Your Email List: If You Build It, They Will Come

Did you know that 91% of U.S. adults like to receive promotional emails from companies they do business with? But many businesses have stopped trying to grow their email list. Here’s why they’re wrong.

Lisa Fahoury •Your Email List: If You Build It, They Will Come