Marketing strategy & tactics

This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.

Tap Into Tik Tok to Shake Up Your B2B Content Marketing Strategy

With the right strategy in place, Tik Tok may just be the hottest new B2B marketing channel.

Great content helps you stand out from the crowd. Here are 5 big reasons why it’s ideal for small businesses.

Misleading marketing claims can get you into hot water in more ways than one. It’s just not worth the risk.

Marketing automation has reached small business affordability. But is it right for you?

With close to 700 million users, TikTok could be a marketing goldmine. But will it work for your brand?

Knowing your audience is Marketing 101. CMO David LaCombe lays out his process for getting to know your ideal customer.

It takes a careful balance of SEO tactics and skilled writing to stay on Google’s good side.

The definition of PR has shifted substantially in the digital age. Media maven Jane Tabachnick shares her wisdom on what’s changed — and what hasn’t.

We’ve unpacked Wistia’s 2023 State of Video Report, and it’s clear you need a video marketing strategy — stat.

ChatGPT is just the start of the AI revolution. We asked early AI adopter Hector Vilches some tough questions about what’s up — and what’s next.