Marketing strategy & tactics

This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.

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Give Your Marketing Content a Spring Cleaning, Kondo-Style

Could your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.

Fahoury InkGive Your Marketing Content a Spring Cleaning, Kondo-Style
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Hey Marketing: Play Nicer with Your Sales Team

The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that we’re not giving sales the right tools to seal the deal.

Fahoury InkHey Marketing: Play Nicer with Your Sales Team
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Becoming a Media Maven: 4 Sites That Can Help

Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. Check out these tools to help establish your brand as a thought leader.

Fahoury InkBecoming a Media Maven: 4 Sites That Can Help
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Five Ways Customer Service = Marketing

Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.

Fahoury InkFive Ways Customer Service = Marketing
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Marketing Lessons from “Saturday Night Fever”

Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.

Fahoury InkMarketing Lessons from “Saturday Night Fever”
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Serving Up Personalized Content to Anonymous Web Visitors

The majority of website visitors are anonymous when they arrive. That’s a lot of untapped sales potential. But thanks to increasingly sophisticated personalization technology, it’s getting easier to unmask them.

Fahoury InkServing Up Personalized Content to Anonymous Web Visitors