Marketing strategy & tactics

This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.

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The 7 Deadly Sins of Marketing

When it comes to effective marketing, are you a sinner or a saint? See how many of the seven deadly sins of marketing you may be guilty of.

Fahoury InkThe 7 Deadly Sins of Marketing
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Business Lessons from Badass Bikers

Every business can take a lesson (actually 2-3) from motorcyclists when it comes to planning a smooth, enjoyable ride — and avoiding painful road rash lessons.

Fahoury InkBusiness Lessons from Badass Bikers
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The Pros & Cons of Taking a Social Stand

An overwhelming 70% of consumers expect companies to take a stance on social and environmental issues. But it’s not without risk. Before jumping on the support bandwagon, be clear about your motives.

Fahoury InkThe Pros & Cons of Taking a Social Stand
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Are You Sending Mixed Marketing Messages?

Inconsistencies — even small ones —  in your marketing and messaging can quickly sink the momentum you’re trying to build. Here’s what you need to create a brand with staying power.

Fahoury InkAre You Sending Mixed Marketing Messages?
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The Latest & Greatest Tools of the Marketing Trade

The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.

Fahoury InkThe Latest & Greatest Tools of the Marketing Trade
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7 Brand-building Benefits of a LinkedIn Co Page

Research shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. So, if it’s such a big opportunity to build your brand, why aren’t more businesses going all in?

Fahoury Ink7 Brand-building Benefits of a LinkedIn Co Page