The definition of PR has shifted substantially in the digital age. Media maven Jane Tabachnick shares her wisdom what what’s changed — and what hasn’t.
Marketing strategy & tactics
This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.
Building a Video Marketing Strategy
Lauren Harris • April 19, 2023We’ve unpacked Wistia’s 2023 State of Video Report, and it’s clear you need a video marketing strategy — stat.
Q&A: Artificial Intelligence in Marketing
Lisa Fahoury • March 22, 2023ChatGPT is just the start of the AI revolution. We asked early AI adopter Hector Vilches some tough questions about what’s up — and what’s next.
Sales enablement has the power to transform the buying process. But where do you get started? Keep reading.
Content Marketing Lessons from Maslow’s Hierarchy of Needs
Lisa Fahoury • February 22, 2023Imagine if what you learned in Psych 101 holds the key to effective content development.
Statcounter vs. Google Analytics for Small Businesses
Lauren Harris • February 8, 2023Could Statcounter rival Google Analytics for small business users? Let’s find out.
Think millennials don’t respond to print marketing? Guess again.
Content Marketing ROI: Crawl, Walk, Run & Fly
Lauren Harris • January 11, 2023Marketers measure content performance with varying levels of success. Here’s the best framework we’ve found.
Direct Mail Meets Digital: The Power of Informed Delivery
Lisa Fahoury • December 28, 2022Informed Delivery from the USPS is nothing new. So why are marketers still not making the most of it?
#Winning with Social Media Contest Creation Tools
Lauren Harris • December 14, 2022What’s a proven way to increase followers, boost engagement and enhance brand loyalty? Run a social media contest.