Marketing strategy & tactics

This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.

mar-tech-tools.png

The Latest & Greatest Tools of the Marketing Trade

The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.

Fahoury InkThe Latest & Greatest Tools of the Marketing Trade
build-your-brand-linkedIn-1.jpg

7 Brand-building Benefits of a LinkedIn Co Page

Research shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. So, if it’s such a big opportunity to build your brand, why aren’t more businesses going all in?

Fahoury Ink7 Brand-building Benefits of a LinkedIn Co Page
spring-marketing-cleaning.jpg

Give Your Marketing Content a Spring Cleaning

Could your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.

Fahoury InkGive Your Marketing Content a Spring Cleaning
arm-wrestle.jpeg

Hey Marketing: Play Nicer with Your Sales Team

The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that marketing is just not giving sales the right tools to seal the deal.

Fahoury InkHey Marketing: Play Nicer with Your Sales Team
breaking-news.jpg

Becoming a Media Maven: 4 Sites That Can Help

Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. Check out these tools to help establish your brand as a thought leader.

Fahoury InkBecoming a Media Maven: 4 Sites That Can Help
link_between_customer_service_and_marketing.jpeg

Five Ways Customer Service = Marketing

Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.

Fahoury InkFive Ways Customer Service = Marketing