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Marketing strategy & tactics
This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.
Think millennials don’t respond to print marketing? Guess again.
Content Marketing ROI: Crawl, Walk, Run & Fly
Lauren Harris • January 11, 2023Marketers measure content performance with varying levels of success. Here’s the best framework we’ve found.
Direct Mail Meets Digital: The Power of Informed Delivery
Lisa Fahoury • December 28, 2022Informed Delivery from the USPS is nothing new. So why are marketers still not making the most of it?
#Winning with Social Media Contest Creation Tools
Lauren Harris • December 14, 2022What’s a proven way to increase followers, boost engagement and enhance brand loyalty? Run a social media contest.
Optimize Your Content for SERP Like a Pro
Lisa Fahoury • November 30, 2022How’s your visibility on search engine results pages? If it’s lower than you’d like, here are 3 tactics to get more eyeballs on your content.
The PASTOR Framework: Copywriting in a Post-pandemic World
Lisa Fahoury • October 19, 2022Fear-based copywriting is out. Shepherding is in. That’s the premise of the PASTOR framework.
More Content Marketing Questions Answered
Lisa Fahoury • October 5, 2022Part II in our FAQ series to help you keep up with the fast-moving discipline of content marketing.
Your Content Marketing Questions Answered
Lauren Harris • September 21, 2022Part I in our FAQ series to help you keep up with the fast-moving discipline of content marketing.
Brand voice takes on a whole new meaning as voice-based search continues to explode in popularity.