Though content creation is often viewed as more art than science, it still requires research. Here’s a quick primer on smart questions to ask.
Marketing strategy & tactics
This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.
8 Insightful Marketing Lessons from The Simpsons
Fahoury Ink September 8, 2021Best. Marketing. Ever. With its 33rd season getting underway shortly, The Simpsons offers some surprising lessons about marketing.
The 7 Deadly Sins of Marketing
Fahoury Ink August 25, 2021When it comes to effective marketing, are you a sinner or a saint? See how many of the seven deadly sins of marketing you may be guilty of.
Business Lessons from Badass Bikers
Fahoury Ink August 11, 2021Every business can take a lesson (actually 2-3) from motorcyclists when it comes to planning a smooth, enjoyable ride — and avoiding painful road rash lessons.
The Pros & Cons of Taking a Social Stand
Fahoury Ink June 30, 2021An overwhelming 70% of consumers expect companies to take a stance on social and environmental issues. But it’s not without risk. Before jumping on the support bandwagon, be clear about your motives.
Are You Sending Mixed Marketing Messages?
Fahoury Ink June 16, 2021Inconsistencies — even small ones — in your marketing and messaging can quickly sink the momentum you’re trying to build. Here’s what you need to create a brand with staying power.
The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.
Putting a lot of time and resources into improving your SEO? Make sure it’s worth it by using domain authority as a success measure.
The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.
7 Brand-building Benefits of a LinkedIn Co Page
Fahoury Ink April 7, 2021Research shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. So, if it’s such a big opportunity to build your brand, why aren’t more businesses going all in?