Research shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. So, if it’s such a big opportunity to build your brand, why aren’t more businesses going all in?
Marketing strategy & tactics
This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.
Give Your Marketing Content a Spring Cleaning
Fahoury Ink March 10, 2021Could your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.
Hey Marketing: Play Nicer with Your Sales Team
Fahoury Ink February 10, 2021The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that marketing is just not giving sales the right tools to seal the deal.
What’s the Worst that Could Happen? Exploring the Possibilities with Reverse Brainstorming
Fahoury Ink January 27, 2021Search for “creative problem solving” and you’ll find yourself wading through more than half a million entries. One of the more interesting approaches is reverse brainstorming.
Becoming a Media Maven: 4 Sites That Can Help
Fahoury Ink December 30, 2020Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. Check out these tools to help establish your brand as a thought leader.
It’s a holiday tradition that attracts over 50 million viewers every year (well, usually). So how does the Macy’s annual shindig maintain success with no signs of slowing down?
Five Ways Customer Service = Marketing
Fahoury Ink November 4, 2020Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.
Marketing Lessons from “Saturday Night Fever”
Fahoury Ink September 30, 2020Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.
Instagram vs. Pinterest: Which Makes the Most Sense for Your Marketing Strategy?
Fahoury Ink August 24, 2020It’s safe to say that visual social media platforms are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two?
Did you know that 91% of U.S. adults like to receive promotional emails from companies they do business with? But many businesses have stopped trying to grow their email list. Here’s why they’re wrong.