New tools for search demand new techniques for getting found. Here’s a great start for making your content more AI-friendly.
Marketing strategy & tactics
This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.
Why Your Best Content Ideas are Hiding in Your Sales Calls
Authored by: Lauren Harris August 12, 2026Sales calls are a content goldmine hiding in plain sight — here’s how to mine your team’s conversations for the topics, objections, and stories your marketing is missing.
What a B2B Content Agency Does (and How it’s Different From a PR Firm or Ad Agency)
Authored by: Lauren Harris July 29, 2026PR gets you covered, ads get you seen and content makes you worth choosing — here’s how to tell which one your B2B business actually needs.
Is the Marketing Funnel Dead? We Asked 7 Smart Humans to Weigh In
Authored by: Lisa Fahoury June 3, 2026A collection of thought-provoking takes on the current health of the marketing funnel.
Before you hit the road for an industry event, take some time to map out the who, what and where of capturing multiple types of marketing content.
Content marketing earns trust in ways sales interactions often can’t — and understanding why is the first step to making both work better together.
Short for “nutshell paragraph,” a well-crafted nut graf can make the difference between an interested prospect and a missed conversion.
7 Content Marketing Lessons from “Hamilton”
Authored by: Lisa Fahoury December 29, 2025What lessons ccan content marketers learn from the remarkable global juggernaut known as Hamilton? Turns out, a whole lot.
Why Interactive Content is the Engagement Hack You Need
Authored by: Lauren Harris December 10, 2025Why offer your prospects content they can only read, when you can give them content they can actually experience?
They’ve got the knowledge. You’ve got the camera. Here’s how to turn your subject matter experts into polished video pros.