Your robust content strategy may be completely missing a key target audience. You’ll be shocked when you hear who it is.
Marketing strategy & tactics
This category includes educational blog posts on proven marketing strategies and marketing tactics to improve your content marketing efforts.
You’ve Launched a New Website. Now What?
Lauren Harris • May 18, 2022Think the hard work is all behind you when your new site launches? To quote the late Gilbert Gottfried, “You fool!”
The Value of Influencer Marketing, Pt 2: Finding the Right Person to Grow Your Brand’s Visibility
Lauren Harris • May 4, 2022So you’re convinced an influencer could be right for your brand. Now what?
Being memorable in your branding matters. Because as Dr. Seuss says, “Why blend in when you can stand out?”
The lessons gleaned from college basketball — or any competitive sport, really — have much to teach us as content marketers.
From Ancient to A-list, Direct Mail Marketing is Making a Comeback
Lauren Harris • February 23, 2022Direct mail has had its ebbs and flows, but it’s rebounding in a big way in 2022. Here’s why…
7 Habits of Highly Unsuccessful Content Marketers
Lisa Fahoury • February 9, 2022Here are seven characteristics of the losers in the content marketing wars. Recognize any?
The Undeniable Pull of Video Content Marketing
Lauren Harris • January 26, 2022Staying relevant in 2022 means jumping on the video content bandwagon. Ready for your closeup?
Content Marketing Faux Pas: 5 Ways to Derail Your Content Strategy in 2022
Lauren Harris • January 12, 2022New year, new approach. Let’s all resolve to park these content marketing pitfalls in the past, shall we?
Engulfed by the Social Posting Tsunami? 4 Tips to Keep your Head Above Water
Lisa Fahoury • November 17, 2021It’s easy to get engulfed by the enormity of social media marketing. The secret to staying sane? Structure.