Most marketing content loses readers before it earns them — and the fix is a 2,000-year-old storytelling trick.
Creativity
This category includes educational blog posts on creative thinking, generating blog topic ideas and how to be more creative.
5 Marketing-ish Newsletters Worth the Inbox Space
Authored by: Lisa Fahoury November 12, 2025Five newsletters that actually earn their keep by delivering genuinely useful marketing insights without the usual hype or noise.
When AI Snitches on Itself
Authored by: Lisa Fahoury October 29, 2025We asked AI to identify and remove its own giveaway writing patterns — and discovered it knows exactly which phrases give it away.
Building Your Brand from the Inside Out
Authored by: Lisa Fahoury August 20, 2025Your brand isn’t built in a boardroom — it’s crafted by every interaction a customer has with you. Turning every employee into a brand champion is your ultimate competitive superpower.
The Incredible Positioning Power of a World-Class Tagline Part II
Authored by: Lisa Fahoury April 16, 2025Just updated! Learn what separates the great tagline from the merely good —and how you can create one of your own.
If you sell B2B and dial down your marketing when the heat hits, you’re missing out on significant growth opportunities.
Does Your Content Library Need a Glow-up?
Authored by: Lisa Fahoury September 18, 2024Have a nice library of content assets? Awesome. Before resharing or repurposing, take a minute to eyeball them for any needed touch-ups.
Prompt practice makes perfect (say that three times fast!) Tips to up your AI prompt game for better marketing content.
A little playful or unexpected humor goes a long way to engage new audiences. See if cheeky is right for your brand.
The ’90s called — they want their case study format back. Today, it’s all about storytelling for maximum impact.