It’s easy to get engulfed by the enormity of social media marketing. The secret to staying sane? Structure.
Creativity
This category includes educational blog posts on creative thinking, generating blog topic ideas and how to be more creative.
From creating a “swipe file” to taking a brisk walk, here are some tried-and-true methods for getting your creative mojo on.
What’s the first step toward breakthrough marketing content? Surprise! It’s the lowly creative brief.
Research Your Way to More Successful Content
Lauren Harris • September 22, 2021Though content creation is often viewed as more art than science, it still requires research. Here’s a quick primer on smart questions to ask.
8 Insightful Marketing Lessons from The Simpsons
Lisa Fahoury • September 8, 2021Best. Marketing. Ever. With its 33rd season getting underway shortly, The Simpsons offers some surprising lessons about marketing.
Are the examples & references in your content helpful or just confusing? Stop losing readers by considering different perspectives.
How to Get an Accurate Copywriting Estimate
Lisa Fahoury • March 24, 2021Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.
What’s the Worst that Could Happen? Exploring the Possibilities with Reverse Brainstorming
Lisa Fahoury • January 27, 2021Search for “creative problem solving” and you’ll find yourself wading through more than half a million entries. One of the more interesting approaches is reverse brainstorming.