When someone’s consuming your content, are your examples & references helpful or just making them more confused? Stop losing readers by viewing content through these simple lenses.
The development of marketing content isn’t inexpensive. If you’re going to make the investment, be sure you have a plan for getting a sufficient level of return.
Putting a lot of time and resources into improving your SEO? Make sure it’s worth it by using domain authority as a success measure.
Could your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.
Research from the Aberdeen Group shows that companies with a “Best-in-Class” content marketing strategy are enjoying five times higher revenue contribution from content than their peers. Not among them? Here’s why.
What does your ideal customer look like? A buyer persona — the fictional representation of your mystical perfect fit — guides your content to generate the right traffic.