Could your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.
Content marketing
This category includes educational blog posts on effective content marketing strategies & tactics.
Why You’re #Failing at Content Marketing
Fahoury Ink August 24, 2017Research from the Aberdeen Group shows that companies with a “Best-in-Class” content marketing strategy are enjoying five times higher revenue contribution from content than their peers. Not among them? Here’s why.
Get to Know Me! Developing an Accurate Buyer Persona
Fahoury Ink August 24, 2017What does your ideal customer look like? A buyer persona — the fictional representation of your mystical perfect fit — guides your content to generate the right traffic.