New year, new approach. Let’s all resolve to park these content marketing pitfalls in the past, shall we?
Content marketing
This category includes educational blog posts on effective content marketing strategies & tactics.
Writing great blog content isn’t enough anymore. Try these tactics to get your next post the attention it deserves.
What’s the first step toward breakthrough marketing content? Surprise! It’s the lowly creative brief.
Are the examples & references in your content helpful or just confusing? Stop losing readers by considering different perspectives.
The Power of Content Repurposing Done Right
Lisa Fahoury • July 14, 2021The development of marketing content isn’t inexpensive. If you’re going to make the investment, be sure you have a plan for getting a sufficient level of return.
Putting a lot of time and resources into improving your SEO? Make sure it’s worth it by using domain authority as a success measure.
Give Your Marketing Content a Spring Cleaning
Lauren Harris • March 10, 2021Could your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.
Why You’re #Failing at Content Marketing
Lisa Fahoury • December 2, 2020Research from the Aberdeen Group shows that companies with a “Best-in-Class” content marketing strategy are enjoying five times higher revenue contribution from content than their peers. Not among them? Here’s why.
What does your ideal customer look like? A buyer persona — the fictional representation of your mystical perfect fit — guides your content to generate the right traffic.