Putting a lot of time and resources into improving your SEO? Make sure it’s worth it by using domain authority as a success measure.
Content marketing
This category includes educational blog posts on effective content marketing strategies & tactics.
Give Your Marketing Content a Spring Cleaning
Fahoury Ink March 10, 2021Could your content marketing efforts use a little Marie Kondo? Use the tidying expert and best-selling author’s methodology for cleaning, organizing and purging to transform chaos into on-point content.
Why You’re #Failing at Content Marketing
Fahoury Ink December 2, 2020Research from the Aberdeen Group shows that companies with a “Best-in-Class” content marketing strategy are enjoying five times higher revenue contribution from content than their peers. Not among them? Here’s why.
What does your ideal customer look like? A buyer persona — the fictional representation of your mystical perfect fit — guides your content to generate the right traffic.