Brand voice can be a compelling sales tool — or a total turn-off for new buyers. So you better make sure it’s setting the right tone.
Content creation
This category includes educational blog posts about the art & science of valuable content creation.
8 Simple Secrets to Better Proofreading
Authored by: Lisa Fahoury December 1, 2021Cringeworthy spelling and grammar errors in marketing content have reached epidemic proportions. Try these practical tips to sidestep embarrassing mistakes.
Engulfed by the Social Posting Tsunami? 4 Tips to Keep your Head Above Water
Authored by: Lisa Fahoury November 17, 2021It’s easy to get engulfed by the enormity of social media marketing. The secret to staying sane? Structure.
Keeping Everyone on the Same Page: The Power of the Creative Brief
Authored by: Lisa Fahoury October 6, 2021What’s the first step toward breakthrough marketing content? Surprise! It’s the lowly creative brief.
Research Your Way to More Successful Content
Authored by: Lauren Harris September 22, 2021Though content creation is often viewed as more art than science, it still requires research. Here’s a quick primer on smart questions to ask.
8 Insightful Marketing Lessons from The Simpsons
Authored by: Lisa Fahoury September 8, 2021Best. Marketing. Ever. With its 33rd season getting underway shortly, The Simpsons offers some surprising lessons about marketing.
Are the examples & references in your content helpful or just confusing? Stop losing readers by considering different perspectives.
The development of marketing content isn’t inexpensive. If you’re going to make the investment, be sure you have a plan for getting a sufficient level of return.
The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.
Thought Leadership vs. Content Marketing: Why Your Brand Needs Both
Authored by: Lisa Fahoury May 5, 2021The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.