First impressions really do matter. And your headline can easily make or break your content.
Content creation
This category includes educational blog posts about the art & science of valuable content creation.
The Value of Influencer Marketing, Pt. 1: Are the Likes and Shares Worth it?
Authored by: Lauren Harris April 20, 2022When 80% of marketers say influencer marketing is effective, you need to be paying attention. But it is right for your brand?
The Undeniable Pull of Video Content Marketing
Authored by: Lauren Harris January 26, 2022Staying relevant in 2022 means jumping on the video content bandwagon. Ready for your closeup?
Content Marketing Faux Pas: 5 Ways to Derail Your Content Strategy in 2022
Authored by: Lauren Harris January 12, 2022New year, new approach. Let’s all resolve to park these content marketing pitfalls in the past, shall we?
Not Feeling the Love? 7 Tactics to Get More Eyeballs on Your Blog
Authored by: Lisa Fahoury December 29, 2021Writing great blog content isn’t enough anymore. Try these tactics to get your next post the attention it deserves.
Letting Your Brand’s Personality Shine Though: The Power of Brand Voice
Authored by: Lauren Harris December 15, 2021Brand voice can be a compelling sales tool — or a total turn-off for new buyers. So you better make sure it’s setting the right tone.
8 Simple Secrets to Better Proofreading
Authored by: Lisa Fahoury December 1, 2021Cringeworthy spelling and grammar errors in marketing content have reached epidemic proportions. Try these practical tips to sidestep embarrassing mistakes.
Engulfed by the Social Posting Tsunami? 4 Tips to Keep your Head Above Water
Authored by: Lisa Fahoury November 17, 2021It’s easy to get engulfed by the enormity of social media marketing. The secret to staying sane? Structure.
Keeping Everyone on the Same Page: The Power of the Creative Brief
Authored by: Lisa Fahoury October 6, 2021What’s the first step toward breakthrough marketing content? Surprise! It’s the lowly creative brief.
Research Your Way to More Successful Content
Authored by: Lauren Harris September 22, 2021Though content creation is often viewed as more art than science, it still requires research. Here’s a quick primer on smart questions to ask.