Content creation

This category includes educational blog posts about the art & science of valuable content creation.

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The Latest & Greatest Tools of the Marketing Trade

The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.

Fahoury InkThe Latest & Greatest Tools of the Marketing Trade
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Sloppy Copy: Why It Happens and How to Fix It

Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.

Fahoury InkSloppy Copy: Why It Happens and How to Fix It
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How to Get an Accurate Copywriting Estimate

Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.

Fahoury InkHow to Get an Accurate Copywriting Estimate
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Mastering Mid-Funnel Content

Content marketing has a middle child and it’s name is mid-funnel content. And just as it’s an essential role in the family, it’s also a critical piece of your content plan, delivering the right information at the right time.

Fahoury InkMastering Mid-Funnel Content
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Life’s Simply Too Short for a Boring Bio

Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next event, why settle for cookie-cutter when you can tell a memorable story?

Fahoury InkLife’s Simply Too Short for a Boring Bio
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How to Sidestep COVID-related Content Clichés

The pandemic has changed our daily lives in more ways than one — right down to the words we use to communicate. If you’re falling into a content rut with the same tired language, here are some alternatives.

Fahoury InkHow to Sidestep COVID-related Content Clichés
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Tried and True Content Amplification Tools

What good is fabulous content if nobody sees it? When it comes to getting your content in front of the audience it deserves, here are four of our favorite tools to amplify your content marketing efforts.

Fahoury InkTried and True Content Amplification Tools