Content creation

This category includes educational blog posts about the art & science of valuable content creation.

accurate-copywriting-estimate.jpg

How to Get an Accurate Copywriting Estimate

Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.

Fahoury InkHow to Get an Accurate Copywriting Estimate
great_midfunnel_content.jpeg

Mastering Mid-Funnel Content

Content marketing has a middle child and it’s name is mid-funnel content. And just as it’s an essential role in the family, it’s also a critical piece of your content plan, delivering the right information at the right time.

Fahoury InkMastering Mid-Funnel Content
boring-vanilla.jpg

Life’s Simply Too Short for a Boring Bio

Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next event, why settle for cookie-cutter when you can tell a memorable story?

Fahoury InkLife’s Simply Too Short for a Boring Bio
content-tools.jpg

Tried and True Content Amplification Tools

What good is fabulous content if nobody sees it? When it comes to getting your content in front of the audience it deserves, here are four of our favorite tools to amplify your content marketing efforts.

Fahoury InkTried and True Content Amplification Tools
better_content_starts_here.jpeg

9 Questions to Better Marketing Content

It’s easy to shoot off quick direction to a copywriter and receive on-target, well-written content in return, right? In reality, great copy is a little harder to come by. Be sure to give that writer the information he or she needs to craft effective marketing prose.

Fahoury Ink9 Questions to Better Marketing Content