PR gets you covered, ads get you seen and content makes you worth choosing — here’s how to tell which one your B2B business actually needs.
Content creation
This category includes educational blog posts about the art & science of valuable content creation.
Content Constipation is Cured. Now, We’ve All Got Indigestion.
Authored by: Lisa Fahoury July 15, 2026The game of content creation has shifted from not enough to too much. Now what?
If your AI-generated content seems generic, off-brand or just plain meh, the problem isn’t the tool. It’s the creative brief — more specifically, the lack of one.
The Human Signals AI Can’t Fake (No Matter How Good the Prompt)
Authored by: Lauren Harris June 17, 2026When your content sounds like everything else, it stops building trust. Here’s how to keep the humanity in your brand voice.
Before you hit the road for an industry event, take some time to map out the who, what and where of capturing multiple types of marketing content.
Part 3 in our series on using AI in your small business content marketing efforts — creating and maintaining a unique brand voice.
Most marketing content loses readers before it earns them — and the fix is a 2,000-year-old storytelling trick.
How B2B brands can reclaim their voice in a world drowning in AI-generated noise.
What AI Can (and Can’t) Do for Your Marketing
Authored by: Lauren Harris February 25, 2026Part 2 of our series on using AI in your small business content marketing efforts — here’s what works (and doesn’t).
The Definitive Guide to Content Marketing Terms
Authored by: Lisa Fahoury February 11, 2026Don’t know the difference between an LLM and NLP? You’re not alone. Here’s a quick primer on the latest content buzzwords.