The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.
Content creation
This category includes educational blog posts about the art & science of valuable content creation.
The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.
Sloppy Copy: Why It Happens and How to Fix It
Fahoury Ink April 21, 2021Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.
How to Get an Accurate Copywriting Estimate
Fahoury Ink March 24, 2021Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.
If you’re like most business owners, you’ve probably lost track of how many times you’ve uttered the phrase, “There’s just not enough time in the day.” Try these 5 tips for regaining control over your day.
Is your website, social or blog marketing content failing to gain traction? Take a look at these 11 suggestions for boosting eyeballs and engagement.
Mastering Mid-Funnel Content
Fahoury Ink December 16, 2020Content marketing has a middle child and it’s name is mid-funnel content. And just as it’s an essential role in the family, it’s also a critical piece of your content plan, delivering the right information at the right time.
Life’s Simply Too Short for a Boring Bio
Fahoury Ink October 21, 2020Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next event, why settle for cookie-cutter when you can tell a memorable story?
How to Sidestep COVID-related Content Clichés
Fahoury Ink July 24, 2020The pandemic has changed our daily lives in more ways than one — right down to the words we use to communicate. If you’re falling into a content rut with the same tired language, here are some alternatives.
Tried and True Content Amplification Tools
Fahoury Ink June 24, 2020What good is fabulous content if nobody sees it? When it comes to getting your content in front of the audience it deserves, here are four of our favorite tools to amplify your content marketing efforts.