Content creation

This category includes educational blog posts about the art & science of valuable content creation.

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The Power of Content Repurposing Done Right

The development of marketing content isn’t inexpensive. If you’re going to make the investment, be sure you have a plan for getting a sufficient level of return.

Fahoury InkThe Power of Content Repurposing Done Right
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The Latest & Greatest Tools of the Marketing Trade

The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.

Fahoury InkThe Latest & Greatest Tools of the Marketing Trade
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Sloppy Copy: Why It Happens and How to Fix It

Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.

Fahoury InkSloppy Copy: Why It Happens and How to Fix It
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How to Get an Accurate Copywriting Estimate

Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.

Fahoury InkHow to Get an Accurate Copywriting Estimate