Part I in our FAQ series to help you keep up with the fast-moving discipline of content marketing.
Content creation
This category includes educational blog posts about the art & science of valuable content creation.
The 6 Resources in the Next-level Copywriter’s Toolbox
Lisa Fahoury • August 10, 2022We asked content masters what they use to elevate their content. Here’s what they said.
First impressions really do matter. And your headline can easily make or break your content.
The Value of Influencer Marketing, Pt. 1: Are the Likes and Shares Worth it?
Lauren Harris • April 20, 2022When 80% of marketers say influencer marketing is effective, you need to be paying attention. But it is right for your brand?
The Undeniable Pull of Video Content Marketing
Lauren Harris • January 26, 2022Staying relevant in 2022 means jumping on the video content bandwagon. Ready for your closeup?
Content Marketing Faux Pas: 5 Ways to Derail Your Content Strategy in 2022
Lauren Harris • January 12, 2022New year, new approach. Let’s all resolve to park these content marketing pitfalls in the past, shall we?
Writing great blog content isn’t enough anymore. Try these tactics to get your next post the attention it deserves.
Letting Your Brand’s Personality Shine Though: The Power of Brand Voice
Lauren Harris • December 15, 2021Brand voice can be a compelling sales tool — or a total turn-off for new buyers. So you better make sure it’s setting the right tone.
8 Simple Secrets to Better Proofreading
Lisa Fahoury • December 1, 2021Cringeworthy spelling and grammar errors in marketing content have reached epidemic proportions. Try these practical tips to sidestep embarrassing mistakes.
Engulfed by the Social Posting Tsunami? 4 Tips to Keep your Head Above Water
Lisa Fahoury • November 17, 2021It’s easy to get engulfed by the enormity of social media marketing. The secret to staying sane? Structure.