Don’t know the difference between an LLM and NLP? You’re not alone. Here’s a quick primer on the latest content buzzwords.
Content creation
This category includes educational blog posts about the art & science of valuable content creation.
AI Marketing for Small Businesses: Stop Being Intimidated, Start Getting Results
Authored by: Lauren Harris January 28, 2026Too many small businesses are hesitant about incorporating AI into their marketing workflow. Here’s how to get past the fear.
Short for “nutshell paragraph,” a well-crafted nut graf can make the difference between an interested prospect and a missed conversion.
7 Content Marketing Lessons from “Hamilton”
Authored by: Lisa Fahoury December 29, 2025What lessons ccan content marketers learn from the remarkable global juggernaut known as Hamilton? Turns out, a whole lot.
Why Interactive Content is the Engagement Hack You Need
Authored by: Lauren Harris December 10, 2025Why offer your prospects content they can only read, when you can give them content they can actually experience?
When AI Snitches on Itself
Authored by: Lisa Fahoury October 29, 2025We asked AI to identify and remove its own giveaway writing patterns — and discovered it knows exactly which phrases give it away.
The Content Storytelling Magic that Turns Boring into Brilliant
Authored by: Lisa Fahoury September 17, 2025Skip the lengthy intro and start your marketing storytelling in the middle of the action. That’s the power of “in media res.”
Stop embarrassing yourself with these 10 grammar mistakes that make you look like you peaked in middle school English class.
The Secret to Better AI Marketing Content: Context Over Prompts
Authored by: Lisa Fahoury July 23, 2025Instead of perfecting AI writing prompts, learn why providing comprehensive context is a better investment in authentic and effective marketing content.
The New Rules of Video Marketing
Authored by: Lauren Harris June 11, 2025It’s never been easier to create video marketing content. So what are you waiting for?