When your content sounds like everything else, it stops building trust. Here’s how to keep the humanity in your brand voice.
AI
Is the Marketing Funnel Dead? We Asked 7 Smart Humans to Weigh In
Authored by: Lisa Fahoury June 3, 2026A collection of thought-provoking takes on the current health of the marketing funnel.
Part 3 in our series on using AI in your small business content marketing efforts — creating and maintaining a unique brand voice.
How B2B brands can reclaim their voice in a world drowning in AI-generated noise.
What AI Can (and Can’t) Do for Your Marketing
Authored by: Lauren Harris February 25, 2026Part 2 of our series on using AI in your small business content marketing efforts — here’s what works (and doesn’t).
AI Marketing for Small Businesses: Stop Being Intimidated, Start Getting Results
Authored by: Lauren Harris January 28, 2026Too many small businesses are hesitant about incorporating AI into their marketing workflow. Here’s how to get past the fear.
When AI Snitches on Itself
Authored by: Lisa Fahoury October 29, 2025We asked AI to identify and remove its own giveaway writing patterns — and discovered it knows exactly which phrases give it away.
The Secret to Better AI Marketing Content: Context Over Prompts
Authored by: Lisa Fahoury July 23, 2025Instead of perfecting AI writing prompts, learn why providing comprehensive context is a better investment in authentic and effective marketing content.
Teach AI Your Target Audience’s Love Language
Authored by: Lauren Harris October 16, 2024Shrinking social audience reach can be reinvigorated with creative use of AI. But (surprise!) not for writing copy.
Prompt practice makes perfect (say that three times fast!) Tips to up your AI prompt game for better marketing content.