Think your industry is too dull for content marketing? The same expertise that puts people to sleep at parties is exactly what buyers (and AI search tools) are looking for.
AI
Got Great Content? Make Sure AI Can Find it
Authored by: Lisa Fahoury August 26, 2026New tools for search demand new techniques for getting found. Here’s a great start for making your content more AI-friendly.
Content Constipation is Cured. Now, We’ve All Got Indigestion.
Authored by: Lisa Fahoury July 15, 2026The game of content creation has shifted from not enough to too much. Now what?
If your AI-generated content seems generic, off-brand or just plain meh, the problem isn’t the tool. It’s the creative brief — more specifically, the lack of one.
The Human Signals AI Can’t Fake (No Matter How Good the Prompt)
Authored by: Lauren Harris June 17, 2026When your content sounds like everything else, it stops building trust. Here’s how to keep the humanity in your brand voice.
Is the Marketing Funnel Dead? We Asked 7 Smart Humans to Weigh In
Authored by: Lisa Fahoury June 3, 2026A collection of thought-provoking takes on the current health of the marketing funnel.
Part 3 in our series on using AI in your small business content marketing efforts — creating and maintaining a unique brand voice.
How B2B brands can reclaim their voice in a world drowning in AI-generated noise.
What AI Can (and Can’t) Do for Your Marketing
Authored by: Lauren Harris February 25, 2026Part 2 of our series on using AI in your small business content marketing efforts — here’s what works (and doesn’t).
AI Marketing for Small Businesses: Stop Being Intimidated, Start Getting Results
Authored by: Lauren Harris January 28, 2026Too many small businesses are hesitant about incorporating AI into their marketing workflow. Here’s how to get past the fear.