Is AI a threat to the craft of copywriting? It’s actually just the opposite.
The Future of Copywriting: Yes, AI Has a Seat at the Table
How Brands are Working TikTok Magic
Authored by: Lisa Fahoury July 12, 2023With close to 700 million users, TikTok could be a marketing goldmine. But will it work for your brand?
How Brands are Working TikTok Magic
Q&A: Your Ideal Customer
Authored by: Lisa Fahoury June 28, 2023Knowing your audience is Marketing 101. CMO David LaCombe lays out his process for getting to know your ideal customer.
Q&A: Your Ideal Customer
Love/Hate Relationship with Google? 7 Tips for Swoon-worthy Content
Authored by: Lisa Fahoury June 14, 2023It takes a careful balance of SEO tactics and skilled writing to stay on Google’s good side.
Love/Hate Relationship with Google? 7 Tips for Swoon-worthy Content
I Used AI to Jazz up my LinkedIn Profile and Here’s What Happened…
Authored by: Lauren Harris May 31, 2023We put AI to the test in rewriting my LinkedIn profile section. Ready for the results?
I Used AI to Jazz up my LinkedIn Profile and Here’s What Happened…
The definition of PR has shifted substantially in the digital age. Media maven Jane Tabachnick shares her wisdom on what’s changed — and what hasn’t.
Q&A: The Modern Role of Public Relations