Knowing your audience is Marketing 101. CMO David LaCombe lays out his process for getting to know your ideal customer.
Q&A: Your Ideal Customer
Authored by: Lisa Fahoury June 28, 2023Q&A: Your Ideal Customer
Love/Hate Relationship with Google? 7 Tips for Swoon-worthy Content
Authored by: Lisa Fahoury June 14, 2023It takes a careful balance of SEO tactics and skilled writing to stay on Google’s good side.
Love/Hate Relationship with Google? 7 Tips for Swoon-worthy Content
I Used AI to Jazz up my LinkedIn Profile and Here’s What Happened…
Authored by: Lauren Harris May 31, 2023We put AI to the test in rewriting my LinkedIn profile section. Ready for the results?
I Used AI to Jazz up my LinkedIn Profile and Here’s What Happened…
The definition of PR has shifted substantially in the digital age. Media maven Jane Tabachnick shares her wisdom on what’s changed — and what hasn’t.
Q&A: The Modern Role of Public Relations
Marketer vs. Machine: The Dos and Don’ts of AI-generated Content
Authored by: Lauren Harris May 3, 2023AI can be a boon to your workflow and productivity. But that’s only if you’re using it the right way.
Marketer vs. Machine: The Dos and Don’ts of AI-generated Content
Building a Video Marketing Strategy
Authored by: Lauren Harris April 19, 2023We’ve unpacked Wistia’s 2023 State of Video Report, and it’s clear you need a video marketing strategy — stat.
Building a Video Marketing Strategy