Don’t let your About page bore people to tears — or keep them guessing about what you actually do.
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Authored by: Lisa Fahoury September 6, 20236 Tips for Writing a Killer About Page
5 Unethical Marketing Tactics to Avoid
Authored by: Lauren Harris August 23, 2023Misleading marketing claims can get you into hot water in more ways than one. It’s just not worth the risk.
5 Unethical Marketing Tactics to Avoid
Marketing Automation: Small Business Savior or Just Another Buzzword?
Authored by: Lauren Harris August 9, 2023Marketing automation has reached small business affordability. But is it right for you?
Marketing Automation: Small Business Savior or Just Another Buzzword?
Is AI a threat to the craft of copywriting? It’s actually just the opposite.
The Future of Copywriting: Yes, AI Has a Seat at the Table
How Brands are Working TikTok Magic
Authored by: Lisa Fahoury July 12, 2023With close to 700 million users, TikTok could be a marketing goldmine. But will it work for your brand?
How Brands are Working TikTok Magic
Q&A: Your Ideal Customer
Authored by: Lisa Fahoury June 28, 2023Knowing your audience is Marketing 101. CMO David LaCombe lays out his process for getting to know your ideal customer.
Q&A: Your Ideal Customer