They’ve got the knowledge. You’ve got the camera. Here’s how to turn your subject matter experts into polished video pros.
Turning Your Internal Experts into On-camera Assets
5 Marketing-ish Newsletters Worth the Inbox Space
Authored by: Lisa Fahoury November 12, 2025Five newsletters that actually earn their keep by delivering genuinely useful marketing insights without the usual hype or noise.
5 Marketing-ish Newsletters Worth the Inbox Space
When AI Snitches on Itself
Authored by: Lisa Fahoury October 29, 2025We asked AI to identify and remove its own giveaway writing patterns — and discovered it knows exactly which phrases give it away.
When AI Snitches on Itself
For many types of businesses, having a Google Business Profile is a must. Here’s how to optimize it & get more bang for your figurative buck.
The Free Marketing Exposure You Should Stop Ignoring
Most businesses lose sales not to better competitors but to tiny frustrations. Eliminating them is often simpler than you think.
The Hidden Cost of Making Customers Work Too Hard
Stop embarrassing yourself with these 10 grammar mistakes that make you look like you peaked in middle school English class.
10 Writing Errors That Make You Look Like a Dumbass