It’s a holiday tradition that attracts over 50 million viewers every year (well, usually). So how does the Macy’s annual shindig maintain success with no signs of slowing down?
Timeless Marketing Takeaways from the Macy’s Thanksgiving Day Parade
Authored by: Lisa Fahoury November 18, 2020Timeless Marketing Takeaways from the Macy’s Thanksgiving Day Parade
Five Ways Customer Service = Marketing
Authored by: Lisa Fahoury November 4, 2020Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.
Five Ways Customer Service = Marketing
Life’s Simply Too Short for a Boring Bio
Authored by: Lisa Fahoury October 21, 2020Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next event, why settle for cookie-cutter when you can tell a memorable story?
Life’s Simply Too Short for a Boring Bio
Marketing Lessons from “Saturday Night Fever”
Authored by: Lisa Fahoury September 30, 2020Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.
Marketing Lessons from “Saturday Night Fever”
Instagram vs. Pinterest: Which Makes the Most Sense for Your Marketing Strategy?
Authored by: Lauren Harris August 24, 2020It’s safe to say that visual social media platforms are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two?
Instagram vs. Pinterest: Which Makes the Most Sense for Your Marketing Strategy?
The pandemic has changed our daily lives in more ways than one — right down to the words we use to communicate. If you’re falling into a content rut with the same tired language, here are some alternatives.
How to Sidestep COVID-related Content Clichés