Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next presentation, why settle for cookie-cutter when you can tell an intriguing, hard-to-forget story?
The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that we’re not giving our sales counterparts the right tools to seal the deal.
Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — nearly 40 years ago. Some interesting lessons in longevity for today’s brands.
It’s safe to say that visual social media platforms are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two when it comes to your marketing strategy?
The majority of website visitors are anonymous when they arrive. That’s a lot of untapped sales potential. But thanks to increasingly sophisticated personalization technology, it’s getting easier to unmask them.
Batman vs Superman was more than just a major superhero showdown. It was actually a smart form of joint venture marketing — connecting two brands to add value to both.