Sales calls are a content goldmine hiding in plain sight — here’s how to mine your team’s conversations for the topics, objections, and stories your marketing is missing.
Why Your Best Content Ideas are Hiding in Your Sales Calls
Authored by: Lauren Harris August 12, 2026Why Your Best Content Ideas are Hiding in Your Sales Calls
What a B2B Content Agency Does (and How it’s Different From a PR Firm or Ad Agency)
Authored by: Lauren Harris July 29, 2026PR gets you covered, ads get you seen and content makes you worth choosing — here’s how to tell which one your B2B business actually needs.
What a B2B Content Agency Does (and How it’s Different From a PR Firm or Ad Agency)
Content Constipation is Cured. Now, We’ve All Got Indigestion.
Authored by: Lisa Fahoury July 15, 2026The game of content creation has shifted from not enough to too much. Now what?
Content Constipation is Cured. Now, We’ve All Got Indigestion.
If your AI-generated content seems generic, off-brand or just plain meh, the problem isn’t the tool. It’s the creative brief — more specifically, the lack of one.
The Real Reason Your AI Content Misses the Mark
The Human Signals AI Can’t Fake (No Matter How Good the Prompt)
Authored by: Lauren Harris June 17, 2026When your content sounds like everything else, it stops building trust. Here’s how to keep the humanity in your brand voice.
The Human Signals AI Can’t Fake (No Matter How Good the Prompt)
Is the Marketing Funnel Dead? We Asked 7 Smart Humans to Weigh In
Authored by: Lisa Fahoury June 3, 2026A collection of thought-provoking takes on the current health of the marketing funnel.
Is the Marketing Funnel Dead? We Asked 7 Smart Humans to Weigh In