Research shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. So, if it’s such a big opportunity to build your brand, why aren’t more businesses going all in?
Give Your Marketing Content a Spring Cleaning
Lauren Harris • March 10, 2021Could your content marketing efforts use a little KonMari? Marie Kondo — the tidying expert, best-selling author and Netflix star — has perfected the art of cleaning, organizing and purging to transform cluttered space into an oasis of serenity and inspiration.
Mastering Mid-Funnel Content
Lauren Harris • December 16, 2020Content marketing has a middle child and it’s called mid-funnel content. And just as it’s an essential role in the family (trust me, we know!), it’s also a critical piece of your content plan.
Instagram vs. Pinterest: Which Makes the Most Sense for Your Marketing Strategy?
Lauren Harris • August 24, 2020Visual social media platforms — think Instagram and Pinterest — are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two when it comes to your marketing strategy?
How to Sidestep COVID-related Content Clichés
Lauren Harris • July 24, 2020The pandemic has changed our daily lives in more ways than one — right down to the words we use to communicate. If you’re falling into a content rut with the same tired language, here are some alternatives.
The clear majority of visitors to your website — 98%, in fact — are anonymous when they arrive. That’s a lot of untapped sales potential.
Two Superheroes Pack More Punch: The Power of Joint Venture Marketing
Lauren Harris • March 24, 2020Remember when two of the world’s most famous crime fighters met on screen? Batman v Superman: Dawn of Justice was more than just a major superhero showdown. Bringing them together was actually a form of joint venture marketing — connecting two brands in a way that adds value to both.