More businesses than ever are adopting a new approach to demonstrate to employees, consumers and stakeholders what matters most to them on a human level.
Lauren Harris •
Gartner’s just-released marketing spend and strategy survey shows where CMOs are planning to invest in 2022. And the survey says…
First impressions really do matter. And your headline can easily make or break your content.
Think the hard work is all behind you when your new site launches? To quote the late Gilbert Gottfried, “You fool!”
Lauren Harris • May 4, 2022
So you’re convinced an influencer could be right for your brand. Now what?
Lauren Harris • April 20, 2022
When 80% of marketers say influencer marketing is effective, you need to be paying attention. But it is right for your brand?
Lauren Harris • February 23, 2022
Direct mail has had its ebbs and flows, but it’s rebounding in a big way in 2022. Here’s why…
Staying relevant in 2022 means jumping on the video content bandwagon. Ready for your closeup?
Lauren Harris • January 12, 2022
New year, new approach. Let’s all resolve to park these content marketing pitfalls in the past, shall we?
Lauren Harris • December 15, 2021
Brand voice can be a compelling sales tool — or a total turn-off for new buyers. So you better make sure it’s setting the right tone.