What good is fabulous content if nobody sees it? Here are four of our faves when it comes to getting your content in front of the audience it deserves:

According to our friends at Marketing Sherpa, 91% of U.S. adults like to receive promotional emails from companies they do business with. But many businesses have stopped trying to grow their email list, thinking the medium is passé. If you’re among them, you may want to re-evaluate your position.

I couldn’t help it – I called my husband from a business conference workshop last weekend because I needed a quick reality check from someone I trusted.

“Does quality still matter? Or is sweating the small stuff a waste of time?”

As easy as it may seem to shoot off some quick direction to your copywriter of choice and receive an on-target, well-written piece of content in return, the truth is that great copy is a little harder to come by. You can go a long way toward assuring a successful project by giving that copywriter the information he or she needs to craft effective marketing prose.

Imagine how chaotic your home page would look if it was the landing spot for every single campaign, email or content resource you’ve published. You’d have to somehow speak to each visitor, regardless of what they’re interested in or how they got there.