Authored by: Lisa Fahoury

Your Email List: If You Build It, They Will Come

According to our friends at Marketing Sherpa, 91% of U.S. adults like to receive promotional emails from companies they do business with. But many businesses have stopped trying to grow their email list, thinking the medium is passé. If you’re among them, you may want to re-evaluate your position.

9 Questions to Better Marketing Content

As easy as it may seem to shoot off some quick direction to your copywriter of choice and receive an on-target, well-written piece of content in return, the truth is that great copy is a little harder to come by. You can go a long way toward assuring a successful project by giving that copywriter the information he or she needs to craft effective marketing prose.