Authored by: Lisa Fahoury

Five Ways Customer Service = Marketing

Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan — one that can easily make or break its success? Take a look at these five eye-opening reasons to embrace the importance of stellar service in marketing.

Marketing Lessons from “Saturday Night Fever”

Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — nearly 40 years ago. It was also the first R-rated movie successfully infiltrated by my friends and me, but that’s another story.

Your Email List: If You Build It, They Will Come

According to our friends at Marketing Sherpa, 91% of U.S. adults like to receive promotional emails from companies they do business with. But many businesses have stopped trying to grow their email list, thinking the medium is passé. If you’re among them, you may want to re-evaluate your position.

9 Questions to Better Marketing Content

As easy as it may seem to shoot off some quick direction to your copywriter of choice and receive an on-target, well-written piece of content in return, the truth is that great copy is a little harder to come by. You can go a long way toward assuring a successful project by giving that copywriter the information he or she needs to craft effective marketing prose.