Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.
Authored by: Lisa Fahoury
Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.
Beat the Clock: Productivity Tips from the Small Business Trenches
Authored by: Lisa Fahoury February 24, 2021If you’re like most business owners, you’ve probably lost track of how many times you’ve uttered the phrase, “There’s just not enough time in the day.” Try these 5 tips for regaining control over your day.
Hey Marketing: Play Nicer with Your Sales Team
Authored by: Lisa Fahoury February 10, 2021The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that we’re not giving our sales counterparts the right tools to seal the deal.
What’s the Worst that Could Happen? Exploring the Possibilities with Reverse Brainstorming
Authored by: Lisa Fahoury January 27, 2021Search for “creative problem solving” and you’ll find yourself wading through more than half a million entries. One of the more interesting approaches is reverse brainstorming.
11 Ways to Improve your Marketing Content in an Hour (or Less)
Authored by: Lisa Fahoury January 13, 2021Is your website, social or blog content failing to gain traction? If you’re tired of writing marketing content that no one appears to be reading, take a look at these 11 suggestions for boosting eyeballs and engagement.
Becoming a Media Maven: 4 Sites That Can Help
Authored by: Lisa Fahoury December 30, 2020Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. HARO Help A Reporter Out is a free tool we love, connecting us with source-seeking journalists and often leading to mentions in high-profile publications — and it’s not the only one of its kind. Check out these tools to help establish your brand as a thought leader.
Why You’re #Failing at Content Marketing
Authored by: Lisa Fahoury December 2, 2020Research from the Aberdeen Group shows that a whopping 95% of companies are using or considering a content marketing strategy. And those doing it well (deemed “Best-in-Class” by Aberdeen) are enjoying five times higher revenue contribution from content than their peers. Not among them? Here are four reasons to consider.
Timeless Marketing Takeaways from the Macy’s Thanksgiving Day Parade
Authored by: Lisa Fahoury November 18, 2020It’s a holiday tradition that attracts over 50 million viewers every year (well, usually). So how does the Macy’s annual shindig maintain success with no signs of slowing down?
Five Ways Customer Service = Marketing
Authored by: Lisa Fahoury November 4, 2020Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan — one that can easily make or break its success? Take a look at these five eye-opening reasons to embrace the importance of stellar service in marketing.