What’s the first step toward breakthrough marketing content? Surprise! It’s the lowly creative brief.

Best. Marketing. Ever. With its 33rd season getting underway shortly, The Simpsons offers some surprising lessons about marketing.

When it comes to effective marketing, are you a sinner or a saint? See how many of the seven deadly sins of marketing you may be guilty of.

Every business can take a lesson or 2 from motorcyclists when it comes to planning a smooth, enjoyable ride — and avoiding painful road rash.

Are the examples & references in your content helpful or just confusing? Stop losing readers by considering different perspectives.

The development of marketing content isn’t inexpensive. If you’re going to make the investment, be sure you have a plan for getting a sufficient level of return.

70% of consumers expect companies to take a stance on social & environmental issues. Before jumping on the support bandwagon, be clear about your motives.

Inconsistencies — even small ones —  in your marketing and messaging can quickly sink the momentum you’re trying to build. Here’s what you need to create a brand with staying power.

The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.

Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.