Fear-based copywriting is out. Shepherding is in. That’s the premise of the PASTOR framework.

Part II in our FAQ series to help you keep up with the fast-moving discipline of content marketing.

Brand voice takes on a whole new meaning as voice-based search continues to explode in popularity.

We asked content masters what they use to elevate their content. Here’s what they said.

Learn what separates the great tagline from the merely good —and how you can create one of your own.

Your robust content strategy may be completely missing a key target audience. You’ll be shocked when you hear who it is.

Being memorable in your branding matters. Because as Dr. Seuss says, “Why blend in when you can stand out?”

The lessons gleaned from college basketball — or any competitive sport, really — have much to teach us as content marketers.

Make room in your in-box for these eminently worthy weekly emails. Your creativity will thank you.

Here are seven characteristics of the losers in the content marketing wars. Recognize any?