When it comes to effective marketing, are you a sinner or a saint? See how many of the seven deadly sins of marketing you may be guilty of.
Authored by: Lisa Fahoury
Every business can take a lesson or 2 from motorcyclists when it comes to planning a smooth, enjoyable ride — and avoiding painful road rash.
Are the examples & references in your content helpful or just confusing? Stop losing readers by considering different perspectives.
The development of marketing content isn’t inexpensive. If you’re going to make the investment, be sure you have a plan for getting a sufficient level of return.
70% of consumers expect companies to take a stance on social & environmental issues. Before jumping on the support bandwagon, be clear about your motives.
Inconsistencies — even small ones — in your marketing and messaging can quickly sink the momentum you’re trying to build. Here’s what you need to create a brand with staying power.
Authored by: Lisa Fahoury May 5, 2021
The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.
Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.
Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.
Authored by: Lisa Fahoury February 24, 2021
If you’re like most business owners, you’ve probably lost track of how many times you’ve uttered the phrase, “There’s just not enough time in the day.” Try these 5 tips for regaining control over your day.