Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next presentation, why settle for cookie-cutter when you can tell an intriguing, hard-to-forget story?

Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — nearly 40 years ago. It was also the first R-rated movie successfully infiltrated by my friends and me, but that’s another story.

Visual social media platforms — think Instagram and Pinterest — are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two when it comes to your marketing strategy?

The pandemic has changed our daily lives in more ways than one — right down to the words we use to communicate. If you’re falling into a content rut with the same tired language, here are some alternatives.

What does your unicorn customer look like? For your next content campaign to succeed, you need to know the people you want to reach. A buyer persona — the fictional representation of your mystical perfect fit — guides your content to generate the right traffic.

What good is fabulous content if nobody sees it? Here are four of our faves when it comes to getting your content in front of the audience it deserves:

According to our friends at Marketing Sherpa, 91% of U.S. adults like to receive promotional emails from companies they do business with. But many businesses have stopped trying to grow their email list, thinking the medium is passé. If you’re among them, you may want to re-evaluate your position.

The clear majority of visitors to your website — 98%, in fact — are anonymous when they arrive. That’s a lot of untapped sales potential.

Remember when two of the world’s most famous crime fighters met on screen? Batman v Superman: Dawn of Justice was more than just a major superhero showdown. Bringing them together was actually a form of joint venture marketing — connecting two brands in a way that adds value to both.

I couldn’t help it – I called my husband from a business conference workshop last weekend because I needed a quick reality check from someone I trusted.

“Does quality still matter? Or is sweating the small stuff a waste of time?”