Fahoury Ink

Becoming a Media Maven: 4 Sites That Can Help

Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. HARO Help A Reporter Out is a free tool we love, connecting us with source-seeking journalists and often leading to mentions in high-profile publications — and it’s not the only one of its kind. Check out these tools to help establish your brand as a thought leader.

Mastering Mid-Funnel Content

Content marketing has a middle child and it’s called mid-funnel content. And just as it’s an essential role in the family (trust me, we know!), it’s also a critical piece of your content plan.

Why You’re #Failing at Content Marketing

Research from the Aberdeen Group shows that a whopping 95% of companies are using or considering a content marketing strategy. And those doing it well (deemed “Best-in-Class” by Aberdeen) are enjoying five times higher revenue contribution from content than their peers. Not among them? Here are four reasons to consider.

Five Ways Customer Service = Marketing

Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan — one that can easily make or break its success? Take a look at these five eye-opening reasons to embrace the importance of stellar service in marketing.

Life’s Simply Too Short for a Boring Bio

Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next presentation, why settle for cookie-cutter when you can tell an intriguing, hard-to-forget story?

Marketing Lessons from “Saturday Night Fever”

Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — nearly 40 years ago. It was also the first R-rated movie successfully infiltrated by my friends and me, but that’s another story.

Get to Know Me! Developing an Accurate Buyer Persona

What does your unicorn customer look like? For your next content campaign to succeed, you need to know the people you want to reach. A buyer persona — the fictional representation of your mystical perfect fit — guides your content to generate the right traffic.