Inconsistencies — even small ones — in your marketing and messaging can quickly sink the momentum you’re trying to build. Here’s what you need to create a brand with staying power.
Lisa Fahoury •
The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.
Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.
Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.
If you’re like most business owners, you’ve probably lost track of how many times you’ve uttered the phrase, “There’s just not enough time in the day.” Try these 5 tips for regaining control over your day.
The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that we’re not giving our sales counterparts the right tools to seal the deal.
Lisa Fahoury • January 27, 2021
Search for “creative problem solving” and you’ll find yourself wading through more than half a million entries. One of the more interesting approaches is reverse brainstorming.
Is your website, social or blog content failing to gain traction? If you’re tired of writing marketing content that no one appears to be reading, take a look at these 11 suggestions for boosting eyeballs and engagement.
Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. HARO Help A Reporter Out is a free tool we love, connecting us with source-seeking journalists and often leading to mentions in high-profile publications — and it’s not the only one of its kind. Check out these tools to help establish your brand as a thought leader.
Research from the Aberdeen Group shows that a whopping 95% of companies are using or considering a content marketing strategy. And those doing it well (deemed “Best-in-Class” by Aberdeen) are enjoying five times higher revenue contribution from content than their peers. Not among them? Here are four reasons to consider.