Fahoury Ink

Life’s Simply Too Short for a Boring Bio

Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next presentation, why settle for cookie-cutter when you can tell an intriguing, hard-to-forget story?

Marketing Lessons from “Saturday Night Fever”

Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — nearly 40 years ago. It was also the first R-rated movie successfully infiltrated by my friends and me, but that’s another story.

Get to Know Me! Developing an Accurate Buyer Persona

What does your unicorn customer look like? For your next content campaign to succeed, you need to know the people you want to reach. A buyer persona — the fictional representation of your mystical perfect fit — guides your content to generate the right traffic.

Your Email List: If You Build It, They Will Come

According to our friends at Marketing Sherpa, 91% of U.S. adults like to receive promotional emails from companies they do business with. But many businesses have stopped trying to grow their email list, thinking the medium is passé. If you’re among them, you may want to re-evaluate your position.