What’s the first step toward breakthrough marketing content? Surprise! It’s the lowly creative brief.
Lisa Fahoury •
8 Insightful Marketing Lessons from The SimpsonsLisa Fahoury • September 8, 2021
Best. Marketing. Ever. With its 33rd season getting underway shortly, The Simpsons offers some surprising lessons about marketing.
The 7 Deadly Sins of MarketingLisa Fahoury • August 25, 2021
When it comes to effective marketing, are you a sinner or a saint? See how many of the seven deadly sins of marketing you may be guilty of.
Business Lessons from Badass BikersLisa Fahoury • August 11, 2021
Every business can take a lesson or 2 from motorcyclists when it comes to planning a smooth, enjoyable ride — and avoiding painful road rash.
Are the examples & references in your content helpful or just confusing? Stop losing readers by considering different perspectives.
The Power of Content Repurposing Done RightLisa Fahoury • July 14, 2021
The development of marketing content isn’t inexpensive. If you’re going to make the investment, be sure you have a plan for getting a sufficient level of return.
The Pros & Cons of Taking a Social StandLisa Fahoury • June 30, 2021
70% of consumers expect companies to take a stance on social & environmental issues. Before jumping on the support bandwagon, be clear about your motives.
Are You Sending Mixed Marketing Messages?Lisa Fahoury • June 16, 2021
Inconsistencies — even small ones — in your marketing and messaging can quickly sink the momentum you’re trying to build. Here’s what you need to create a brand with staying power.
The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.
Sloppy Copy: Why It Happens and How to Fix ItLisa Fahoury • April 21, 2021
Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.