Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. HARO Help A Reporter Out is a free tool we love, connecting us with source-seeking journalists and often leading to mentions in high-profile publications — and it’s not the only one of its kind. Check out these tools to help establish your brand as a thought leader.
Content marketing has a middle child and it’s called mid-funnel content. And just as it’s an essential role in the family (trust me, we know!), it’s also a critical piece of your content plan.
Research from the Aberdeen Group shows that a whopping 95% of companies are using or considering a content marketing strategy. And those doing it well (deemed “Best-in-Class” by Aberdeen) are enjoying five times higher revenue contribution from content than their peers. Not among them? Here are four reasons to consider.
It’s a holiday tradition that attracts over 50 million viewers every year (well, usually). So how does the Macy’s annual shindig maintain success with no signs of slowing down?
Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan — one that can easily make or break its success? Take a look at these five eye-opening reasons to embrace the importance of stellar service in marketing.
Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next presentation, why settle for cookie-cutter when you can tell an intriguing, hard-to-forget story?
Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — nearly 40 years ago. It was also the first R-rated movie successfully infiltrated by my friends and me, but that’s another story.
Visual social media platforms — think Instagram and Pinterest — are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two when it comes to your marketing strategy?
The pandemic has changed our daily lives in more ways than one — right down to the words we use to communicate. If you’re falling into a content rut with the same tired language, here are some alternatives.
What does your unicorn customer look like? For your next content campaign to succeed, you need to know the people you want to reach. A buyer persona — the fictional representation of your mystical perfect fit — guides your content to generate the right traffic.