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Writing skilled AI prompts is the new superpower. Get up to speed with some pro advice.

Part III in our FAQ series to help you keep up with the fast-moving discipline of content marketing.

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Don’t let your About page bore people to tears — or keep them guessing about what you actually do.

Is AI a threat to the craft of copywriting? It’s actually just the opposite.

With close to 700 million users, TikTok could be a marketing goldmine. But will it work for your brand?

Knowing your audience is Marketing 101. CMO David LaCombe lays out his process for getting to know your ideal customer.

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The definition of PR has shifted substantially in the digital age. Media maven Jane Tabachnick shares her wisdom on what’s changed — and what hasn’t.