When someone’s consuming your content, are your examples & references helpful or just making them more confused? Stop alienating readers by viewing content through these simple lenses.

The development of marketing content isn’t inexpensive. If you’re going to make the investment, be sure you have a plan for getting a sufficient level of return.

An overwhelming 70% of consumers expect companies to take a stance on social and environmental issues. But it’s not without risk. Before jumping on the support bandwagon, be clear about your motives.

Inconsistencies — even small ones —  in your marketing and messaging can quickly sink the momentum you’re trying to build. Here’s what you need to create a brand with staying power.

The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.

Putting a lot of time and resources into improving your SEO? Make sure it’s worth it by using domain authority as a success measure.

The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.

Typos follow me wherever I go. Websites. Presentations. Even restaurant menus. So I feel uniquely qualified to write on the topic of proofreading and the scourge of sloppy copy.

Research shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. So, if it’s such a big opportunity to build your brand, why aren’t more businesses going all in?

Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.