Is AI a threat to the craft of copywriting? It’s actually just the opposite.
How Brands are Working TikTok Magic
Lisa Fahoury • July 12, 2023With close to 700 million users, TikTok could be a marketing goldmine. But will it work for your brand?
Q&A: Your Ideal Customer
Lisa Fahoury • June 28, 2023Knowing your audience is Marketing 101. CMO David LaCombe lays out his process for getting to know your ideal customer.
It takes a careful balance of SEO tactics and skilled writing to stay on Google’s good side.
Q&A: The Modern Role of Public Relations
Lisa Fahoury • May 17, 2023The definition of PR has shifted substantially in the digital age. Media maven Jane Tabachnick shares her wisdom what what’s changed — and what hasn’t.
This masterful piece of New York Times content takes repurposing to new levels. Find out why.
Q&A: Artificial Intelligence in Marketing
Lisa Fahoury • March 22, 2023ChatGPT is just the start of the AI revolution. We asked early AI adopter Hector Vilches some tough questions about what’s up — and what’s next.
Content Marketing Lessons from Maslow’s Hierarchy of Needs
Lisa Fahoury • February 22, 2023Imagine if what you learned in Psych 101 holds the key to effective content development.
Direct Mail Meets Digital: The Power of Informed Delivery
Lisa Fahoury • December 28, 2022Informed Delivery from the USPS is nothing new. So why are marketers still not making the most of it?
Optimize Your Content for SERP Like a Pro
Lisa Fahoury • November 30, 2022How’s your visibility on search engine results pages? If it’s lower than you’d like, here are 3 tactics to get more eyeballs on your content.