Fahoury Ink

Give Your Marketing Content a Spring Cleaning

Could your content marketing efforts use a little KonMari? Marie Kondo — the tidying expert, best-selling author and Netflix star — has perfected the art of cleaning, organizing and purging to transform cluttered space into an oasis of serenity and inspiration.

Hey Marketing: Play Nicer with Your Sales Team

The relationship between sales and marketing can be like oil and water — never the two shall completely mix. Often, the problem stems from the perception that we’re not giving our sales counterparts the right tools to seal the deal.

Becoming a Media Maven: 4 Sites That Can Help

Positive buzz is a business goldmine. But without the right contacts or budget, it can be hard to get your name out there. HARO Help A Reporter Out is a free tool we love, connecting us with source-seeking journalists and often leading to mentions in high-profile publications — and it’s not the only one of its kind. Check out these tools to help establish your brand as a thought leader.

Mastering Mid-Funnel Content

Content marketing has a middle child and it’s called mid-funnel content. And just as it’s an essential role in the family (trust me, we know!), it’s also a critical piece of your content plan.

Why You’re #Failing at Content Marketing

Research from the Aberdeen Group shows that a whopping 95% of companies are using or considering a content marketing strategy. And those doing it well (deemed “Best-in-Class” by Aberdeen) are enjoying five times higher revenue contribution from content than their peers. Not among them? Here are four reasons to consider.