Short for “nutshell paragraph,” a well-crafted nut graf can make the difference between an interested prospect and a missed conversion opportunity.

What lessons ccan content marketers learn from the remarkable global juggernaut known as Hamilton? Turns out, a whole lot. 

Five newsletters that actually earn their keep by delivering genuinely useful marketing insights without the usual hype or noise.

We asked AI to identify and remove its own giveaway writing patterns — and discovered it knows exactly which phrases give it away.

Most businesses lose sales not to better competitors but to tiny frustrations. Eliminating them is often simpler than you think.

Skip the lengthy intro and start your marketing storytelling in the middle of the action. That’s the power of “in media res.”

Your brand isn’t built in a boardroom — it’s crafted by every interaction a customer has with you. Turning every employee into a brand champion is your ultimate competitive superpower.

Instead of perfecting AI writing prompts, learn why providing comprehensive context is a better investment in authentic and effective marketing content.

With the exponential growth of AI, search has some smart new competition. Digital marketing maestro Mike Walker breaks down the implications for content.

Isn’t every website a lead gen site? Read on to see why the answer is “Nope” and how you can fix yours.