An overwhelming 70% of consumers expect companies to take a stance on social and environmental issues. But it’s not without risk. Before jumping on the support bandwagon, be clear about your motives.
Inconsistencies — even small ones — in your marketing and messaging can quickly sink the momentum you’re trying to build. Here’s what you need to create a brand with staying power.
The sheer number and variety of martech tools out there can make your head spin. That’s why we’re doing the detective work. See which trending products and services are worth the hype.