December 2020

All posts from December 2020


Mastering Mid-Funnel Content

Content marketing has a middle child and it’s name is mid-funnel content. And just as it’s an essential role in the family, it’s also a critical piece of your content plan, delivering the right information at the right time.

Authored by: Lauren HarrisMastering Mid-Funnel Content

Why You’re #Failing at Content Marketing

Research from the Aberdeen Group shows that companies with a “Best-in-Class” content marketing strategy are enjoying five times higher revenue contribution from content than their peers. Not among them? Here’s why.

Authored by: Lisa FahouryWhy You’re #Failing at Content Marketing