September 2020

All posts from September 2020

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Marketing Lessons from “Saturday Night Fever”

Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.

Lisa Fahoury •Marketing Lessons from “Saturday Night Fever”