Research from the Aberdeen Group shows that companies with a “Best-in-Class” content marketing strategy are enjoying five times higher revenue contribution from content than their peers. Not among them? Here’s why.
Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.
It’s easy to shoot off quick direction to a copywriter and receive on-target, well-written content in return, right? In reality, great copy is a little harder to come by. Be sure to give that writer the information he or she needs to craft effective marketing prose.
Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next presentation, why settle for cookie-cutter when you can tell an intriguing, hard-to-forget story?
Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.
It’s safe to say that visual social media platforms are a huge hit with brands, consumers and potential customers. But with limited time or resources, how do you decide between the two?
The majority of website visitors are anonymous when they arrive. That’s a lot of untapped sales potential. But thanks to increasingly sophisticated personalization technology, it’s getting easier to unmask them.
Batman vs Superman was more than just a major superhero showdown. It was actually a smart form of joint venture marketing — connecting two powerhouse brands to add measurable value to both.
What good is fabulous content if nobody sees it? When it comes to getting your content in front of the audience it deserves, here are four of our favorite tools to amplify your content marketing efforts.
Did you know that 91% of U.S. adults like to receive promotional emails from companies they do business with? But many businesses have stopped trying to grow their email list. Here’s why they’re wrong.