August 2017

All posts from August 2017

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Why You’re #Failing at Content Marketing

Research from the Aberdeen Group shows that companies with a “Best-in-Class” content marketing strategy are enjoying five times higher revenue contribution from content than their peers. Not among them? Here’s why.

Fahoury InkWhy You’re #Failing at Content Marketing
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Five Ways Customer Service = Marketing

Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan? Read on for five eye-opening reasons to embrace the importance of stellar service in marketing.

Fahoury InkFive Ways Customer Service = Marketing
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9 Questions to Better Marketing Content

It’s easy to shoot off quick direction to a copywriter and receive on-target, well-written content in return, right? In reality, great copy is a little harder to come by. Be sure to give that writer the information he or she needs to craft effective marketing prose.

Fahoury Ink9 Questions to Better Marketing Content
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Life’s Simply Too Short for a Boring Bio

Interesting people deserve interesting bios! Whether you’re developing an “About Us” for your website or an introduction for your next presentation, why settle for cookie-cutter when you can tell an intriguing, hard-to-forget story?

Fahoury InkLife’s Simply Too Short for a Boring Bio
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Marketing Lessons from “Saturday Night Fever”

Rarely a day goes by without hearing a song from the soundtrack of Saturday Night Fever. That’s pretty astonishing when you consider the film was released in late 1977 — 43 years ago. Some interesting lessons in longevity for today’s brands.

Fahoury InkMarketing Lessons from “Saturday Night Fever”
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Serving Up Personalized Content to Anonymous Web Visitors

The majority of website visitors are anonymous when they arrive. That’s a lot of untapped sales potential. But thanks to increasingly sophisticated personalization technology, it’s getting easier to unmask them.

Fahoury InkServing Up Personalized Content to Anonymous Web Visitors
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Tried and True Content Amplification Tools

What good is fabulous content if nobody sees it? When it comes to getting your content in front of the audience it deserves, here are four of our favorite tools to amplify your content marketing efforts.

Fahoury InkTried and True Content Amplification Tools
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Your Email List: If You Build It, They Will Come

Did you know that 91% of U.S. adults like to receive promotional emails from companies they do business with? But many businesses have stopped trying to grow their email list. Here’s why they’re wrong.

Fahoury InkYour Email List: If You Build It, They Will Come