Research from the Aberdeen Group shows that a whopping 95% of companies are using or considering a content marketing strategy. And those doing it well (deemed “Best-in-Class” by Aberdeen) are enjoying five times higher revenue contribution from content than their peers. Not among them? Here are four reasons to consider.
Sure, content is king. But it doesn’t have to be a royal pain in the you-know-what. We’ve been creating compelling, lead-generating content assets before the term “content marketing” was even a thing. And we’d love to do the same for you.
My financial planning business was growing, and we needed professional bios with a personal feel. Fahoury Ink didn’t just write a bunch of boring bios. They immersed themselves in our approach and philosophy, and were able to really capture who we are and what we do — exactly how I envisioned it.Todd Levine, President The Levine Group
Fahoury Ink has an uncanny ability to understand what I do and what my clients do after only one phone call. They’re able to quickly evaluate each situation and identify salient and relevant topics upon which to focus. They’re amazing!Lauren W. Fosbenner, M.Ed. Workplace Learning & Performance Consultant
Fahoury Ink has always exceeded our expectations in creating great content, and more importantly, helping us to organize. They bring their expertise in management skills to help accomplish our goals.Dennis Lacognata, Partner Prompt Direct
Fahoury Ink played a key role in the revival of our company newsletter. From creating the format, contributing creative ideas and generating the content, everything they do is polished, professional and effective.Dave Demarest, Vice President Metropolitan Car-o-liner
Fahoury Ink is wonderful to work — so much knowledge and so many ideas to share. They’ve invested the time to understand our business and our goals. Clever and well versed in marketing tactics old and new, I would recommend Fahoury Ink to anyone looking for great marketing support and professional copywriting.Sarah Orlowicz, Creative Director Specialists Marketing Services, Inc.
Do you want a return on your content marketing investment? Fahoury Ink delivers on strategy with copy that’s persuasive, precise and gains measurable results.Vicki Harte, Founder Harte Marketing Cooperative
I’ve been working with Fahoury Ink for 5+ years with great pleasure. They continually surpass expectations — anticipating needs and asking the right questions so everyone’s satisfaction is met in the process.Frank DeCarlo, COO RPR Graphics
We've worked with Fahoury Ink for over 20 years. They’ve been a valuable resource for public relations, marketing and content projects — responsive and pragmatic in understanding your needs.Nick Magone, Managing Partner Magone & Company
Responsive, personable, passionate about prose, content strategy delivered on message and with measurable results — everything you look for when you partner with a strategic content creator.Vicki Harte, Founder Harte Marketing Cooperative
Lisa O’Donnell Fahoury, CBC Chief Creative Officer
Lisa Fahoury spent her formative years trying to overcome the double whammy of being a middle child who was born on Leap Day. This angst-filled combination molded her into a chronic overachiever with a wicked sense of humor and the ability to hurdle just about any business challenge for her clients.
Lauren Harris Content Developer
Fahoury Ink’s resident grammarian and outspoken advocate for comma correctness, Lauren Harris lends her considerable writing skills to content projects of all shapes and sizes. Her love of the written word initially led her to Rutgers University, where she majored in English and communication and served as a staff sports writer at The Daily Targum.
Are you a non-believer when it comes to viewing customer service as an integral component of your marketing plan — one that can easily make or break its success? Take a look at these five eye-opening reasons to embrace the importance of stellar service in marketing.
As easy as it may seem to shoot off some quick direction to your copywriter of choice and receive an on-target, well-written piece of content in return, the truth is that great copy is a little harder to come by. You can go a long way toward assuring a successful project by giving that copywriter the information he or she needs to craft effective marketing prose.