The terms thought leadership and content marketing are often used interchangeably. Here’s why they’re different — and why your content strategy needs both.
Sure, content is king. But it doesn’t have to be a royal pain in the you-know-what. We’ve been creating compelling, lead-generating content assets before the term “content marketing” was even a thing. And we’d love to do the same for you.
My financial planning business was growing, and we needed professional bios with a personal feel. Fahoury Ink didn’t just write a bunch of boring bios. They immersed themselves in our approach and philosophy, and were able to really capture who we are and what we do — exactly how I envisioned it.Todd Levine, President The Levine Group
Fahoury Ink played a key role in the revival of our company newsletter. From creating the format, contributing creative ideas and generating the content, everything they do is polished, professional and effective.Dave Demarest, Vice President Metropolitan Car-o-liner
Do you want a return on your content marketing investment? Fahoury Ink delivers on strategy with copy that’s persuasive, precise and gains measurable results.Vicki Harte, Founder Harte Marketing Cooperative
I think that Fahoury Ink’s professionalism and creativity have enabled my organization to expand its reach in saving more lives from cardiac arrest. Lisa a key player on my team, and I'm just really grateful for her.Ann Doll, Executive Director Resuscitation Academy Foundation
I have worked with Lisa and her team for more than 20 years. Admittedly, I’m not a social media maven. Fahoury Ink has helped my firm to attain a visibility I never imagined, from our blogs to social media to online reviews. I highly recommend them.Nick Magone, Managing Partner Magone & Company
When choosing a web designer or copywriter, I always tell my clients it’s critical how well you and they communicate, because if you don't you are not going to be happy with the results. Fahoury Ink gets us & communicates well on a regular basis.Bill Treloar, Owner & Principal SEO Consultant Rank Magic
Fahoury Ink knocks it out of the park every single time. They take the time to understand our business, which is so refreshing.Jean Noble, CMO Reverse Mortgage Funding
I participated in a workshop where Fahoury Ink shared strategies for leveraging content to create a strong business brand. The idea of repurposing content was a game-changer for me, as it allowed me to be creative about leveraging the same content and position it in a new and engaging manner.Tezeta “Tez” Roro Real Estate Professional
Fahoury Ink has an uncanny ability to understand what I do and what my clients do after only one phone call. They’re able to quickly evaluate each situation and identify salient and relevant topics upon which to focus. They’re amazing!Lauren W. Fosbenner, M.Ed. Workplace Learning & Performance Consultant
Fahoury Ink is wonderful to work — so much knowledge and so many ideas to share. They’ve invested the time to understand our business and our goals. Clever and well versed in marketing tactics old and new, I would recommend Fahoury Ink to anyone looking for great marketing support and professional copywriting.Sarah Orlowicz, Creative Director Specialists Marketing Services, Inc.
Lisa and her team ask the right questions to get the level of detail they need to fully understand a project. They don’t require a lot of hand-holding, which you have to do with vendors a lot of the time.Chris Manzella, Project Manager Element Six Creative Group
Lisa O’Donnell Fahoury, CBC Chief Creative Officer
Lisa Fahoury spent her formative years trying to overcome the double whammy of being a middle child who was born on Leap Day. This angst-filled combination molded her into a chronic overachiever with a wicked sense of humor and the ability to hurdle just about any business challenge for her clients.
Lauren Harris Content Developer
Fahoury Ink’s resident grammarian and outspoken advocate for comma correctness, Lauren Harris lends her considerable writing skills to content projects of all shapes and sizes. Her love of the written word initially led her to Rutgers University, where she majored in English and communication and served as a staff sports writer at The Daily Targum.
- Thought Leadership vs. Content Marketing: Why Your Brand Needs Both
Tired of getting incomplete or inaccurate content proposals? Find out what information copywriters really need to answer your next RFP — and how honesty gets you the best possible outcome.How to Get an Accurate Copywriting Estimate