Short for “nutshell paragraph,” a well-crafted nut graf can make the difference between an interested prospect and a missed conversion opportunity.
We Feel Your Pain
Why Fahoury Ink?
Sure, content is king. But it doesn’t have to be a royal pain in the you-know-what. We’ve been creating compelling, lead-generating content assets before the term “content marketing” was even a thing. And we’d love to do the same for you.
Content for the Real World
Are you stuck? Stuck for effective topic ideas, the time to get it done or a trustworthy resource to get you through crunch time? We’ll help you plan and execute a content strategy to reach your ideal buyers and keep current customers coming back.
Reviews
Meet the Team

Lisa O’Donnell Fahoury, CBC Chief Creative Officer
Lisa Fahoury spent her formative years trying to overcome the double whammy of being a middle child who was born on Leap Day. This angst-filled combination molded her into a chronic overachiever with a wicked sense of humor and the ability to hurdle just about any business challenge for her clients.

Says
"I like ancient stuff"
Lauren Harris Content Developer
Fahoury Ink’s resident grammarian and outspoken advocate for comma correctness, Lauren Harris lends her considerable writing skills to content projects of all shapes and sizes. Her love of the written word initially led her to Rutgers University, where she majored in English and communication and served as a staff sports writer at The Daily Targum.
Get Unstuck
Chat with a strategist — your place or ours.
Brain Dump
- Why Every Piece of Marketing Content Needs a Nut Graf
7 Content Marketing Lessons from “Hamilton”
Authored by: Lisa Fahoury December 29, 2025What lessons ccan content marketers learn from the remarkable global juggernaut known as Hamilton? Turns out, a whole lot.
7 Content Marketing Lessons from “Hamilton”Why Interactive Content is the Engagement Hack You Need
Authored by: Lauren Harris December 10, 2025Why offer your prospects content they can only read, when you can give them content they can actually experience?
Why Interactive Content is the Engagement Hack You Need


