Fahoury Ink's "deep dive" process gets to the heart of what you do, how you do it, and what makes you different. Then, we'll put together a creative mix of strategies and deliverables to hone your marketing message and help you stand out from the crowd.
Successful marketers know… sell the benefits, not the features. And compelling, targeted copy for brochures, sell sheets, press releases or product information kits is the first step to successfully positioning your product to meet the needs of your audience.
Whether print or online, a well-written newsletter puts you in front of customers and prospects with useful, compelling news and information. From production schedules to writing, layout and mailing, Fahoury Ink makes it easy to keep in touch with an informative newsletter.
Often your company's first point of contact with a potential buyer. Is your site doing all it can to close the sale? Make sure your online message is in sync with your offline marketing materials.
Why settle for a bland corporate or professional bio that makes you sound just like everyone else? Everybody has a story to tell. Let your unique capabilities shine through via an attention-getting bio that helps you stand out from the crowd.
A smart mix of marketing methods helps to position your company in the right place at the right time… when a customer is ready to buy. Fahoury Ink's custom-designed marketing plans identify opportunities that will deliver the greatest potential impact on your sales.
A hybrid between a sales brochure and an informative article, white papers educate first...and sell later. Need a low-key way to educate potential buyers on complex offerings? Keep in touch during extended sales cycles? Or drive online traffic and capture prospects' contact information? We'll help you craft a white paper that delivers real value.
Fahoury Ink offers on-site marketing seminars for groups of 10 or more. Click for current topics and further information.
Need an objective evaluation of a current marketing tool – brochure, sales letter, newsletter or website? We'll give you the skinny on what works, what doesn't, and why, plus some specific guidelines for strengthening your messaging.