NJ copywriter and marketing strategist Lisa Fahoury lectures frequently on marketing and public relations for a variety of organizations, including the Governing Institute of New Jersey and the New Jersey Association of Women Business Owners. Engaging, entertaining and interactive, these 90-minute sessions include:
Welcome to the information age, where everyone's a content provider, regardless of what you're actually selling. A thoughtful, well-written newsletter is one of the most effective marketing tools around, providing customers with interesting and actionable information while positioning your business as a "helpful expert." Learn the advantages of print vs. online, how to build a subscriber list, and the easy way to keep content in your "news pipeline" all the time.
Is your in-house staff – marketing managers, sales reps, and customer service personnel – taking on more promotional writing responsibilities in an effort to maximize your internal resources and keep you in front of customers and prospects?
This session is designed to boost both the basic skills and comfort level of novice writers in crafting targeted, benefit-oriented marketing copy – from lead-generating sales letters and direct mail promotions to compelling, keyword-rich website content.
Like a well-crafted "elevator speech," a compelling tagline differentiates you from your competition in an instant, telling potential customers exactly what you do and how well you do it...all in ten words or less. This engaging session will take you through helpful examples of good – and not-so-good – taglines, as well as step-by-step techniques for developing a dynamic tagline for your company or product.
No matter what kind of business you're in, there are a great many ways you can market your business without spending a fortune. From not having a unique selling proposition to misidentifying customers' buying motivations, here's an entertaining recap of the 10 most common marketing pitfalls, and the best ways to sidestep them.
Participants learn how to identify the right media and contacts for their message, then develop a compelling and informative press release.
Helps business owners, managers, and employees tap into their own creativity. Hands-on exercises, practical tools, and entertaining examples invigorate participants and elevate their thinking to new levels of creative problem solving.
If you're looking for fun, engaging sessions to motivate and educate your employees, or need a speaker for your local chamber or networking group, call (973) 324-2100 or email for details on scheduling and fees.