212: The Extra Degree
Sam Parker and Mac Anderson
Raise the temperature of water by just one degree and you suddenly have enough force to power a machine. What a wonderfully uncomplicated metaphor for the rewards to be had when one goes the extra mile. In 212, authors Parker and Anderson tout the rewards of incremental effort — going one step beyond the norm. “Success in anything has one fundamental aspect — effort. To achieve exponential results requires additional effort.” Consider this: from 1980-2004, the average margin of victory among professional golf’s four annual majors was less than three strokes. More impressively, the winner pocketed an average of 76% more in prize dollars than the second-place finisher. Ready to turn up the heat? Find out what a difference a single degree can make.
Work the Pond
Darcy Rezac with Judy Thomson and Gayle Hallgren-RezacWhether you simply don't like networking or have convinced yourself you're not cut out for it, Darcy Rezac has three words for you: get over it. From friends and family members to more remote acquaintances, the depth and breadth of our networks can greatly enrich both our personal and business lives. The rewards of positive networking are the seemingly random and unexpected good things that happen to those who master its secrets. By effectively working the pond and kissing a lot of frogs, you'll be well on your way to a successful happily ever after.
Can We Do That?!
Outrageous PR Stunts That Work and Why Your Company Needs Them
Peter Shankman
Somewhere along the way, we’ve all honed our instinct to dismiss the banal, says author Peter Shankman. Journalists are no different. So, for those of us tasked with getting media coverage for our organizations, how can you cut through the clutter? Shankman makes a compelling case for thinking differently. In a nutshell, this means turning your news into a full-fledged media event with a simple dose of creative thinking. Find a company that’s generated positive media attention through inspired thinking or off-the-wall stunts, and you can often trace its success to a pretty simple concept: embracing your differences and learning to capitalize on them. "Different gets you remembered," says Shankman, "not simply recalled."
The Best Damn Sales Book Ever
Warren Greshes
It's the rare how-to book that gives you the unvarnished truth about selling — without motivation, you're sunk. In The Best Damn Sales Book Ever, Greshes outlines his 16 rock-solid rules for achieving sales success — detailed steps for motivating yourself and developing a positive mental vision for your career and your life. Sounds like something we could all use, whether our job title has the word "sales" in it or not. The best motivator of all? Loving what you do, because your passion can't help but be contagious to customers, colleagues, and staff alike.
The Creative Whack Pack
Roger von Oech
This package pairs von Oech’s venerable A Whack on the Side of the Head with the Creative Whack Pack, a set of 64 bizarre yet thought-provoking idea cards. One exercise, called "three-day agenda," suggest you draw five cards and use them to guide your work goals for the next three days — for example, flexing your risk muscles, changing your viewpoint, or looking for new patterns.
Why We Buy
The Science of Shopping
Paco Underhill
A witty, fact-filled look at why our customers do what they do — or don’t do. Underhill offers concrete, usable advice for taking advantage of proven buying habits when arranging merchandise, placing signs, and creating new displays. Definitely not just for retailers — we all need reminding not to take our customers for granted.
Have a recommendation of your own? Email your suggestions today!
Fahoury Ink LLC • 47 Park Avenue, Suite 203, West Orange, New Jersey 07052-5500
Phone: 973.324.2100 • Fax: 973.324.2150 • Email: info@fahouryink.com
© 2008 Fahoury Ink LLC. All rights reserved.
