Fahoury Ink News Briefs

Helping a Furry Friend in Need: NJ Copywriters Raise Funds for West Orange Animal Shelter

Ramsey, NJ, September 2012 — Celebrating National Adopt a Shelter Pet month, NJ copywriting firm Fahoury Ink is donating 10% of its October 2012 billings to the West Orange Animal Welfare League (WOAWL) to benefit homeless pets.

This is Fahoury Ink's third consecutive year supporting the WOAWL. To date, the company has raised over $5,000 for the all-volunteer organization dedicated to the rescue and placement of stray and abandoned animals in the West Orange, NJ area.

According to the WOAWL's Elaine Gibson, last year her group worked with the township of West Orange to place nearly 100 animals in permanent homes. "Fahoury Ink's donation helps us get every pet 'adoption ready' — veterinary care, spay/neutering, distemper vaccines, even new collars, leashes and cat carriers."

Company principal Lisa Fahoury has firsthand experience with the work of the WOAWL. "One of our first stops when we moved to town was the West Orange Animal Welfare League. Over the years, we've adopted six cats that were wonderful additions to our family, and I'm pleased we can help WOAWL bring the joy of pet adoption to more families."

Like other nonprofits, the WOAWL has been hard hit by economic conditions on multiple fronts — donations and adoptions are down, and the volunteer pool is shrinking. Says Gibson, "There are fewer people looking for a new pet so it takes much longer for animals to be adopted. But we keep on trying, working and hoping to find these stray and abandoned pets homes."

Adds WOAWL President Sandy Rubin, "It would be difficult for us to survive without the support of our community. When we look at Lisa we see the best of our community. Her commitment and compassion are unsurpassed." Gibson agrees: "Fahoury Ink and its pet-friendly clients have truly become the WOAWL's guardian angels."

The promotional period for the fundraiser runs from October 1 to October 31, and applies to any project for which time is billed during the month. Additional donations to the WOAWL are also most welcome.

For more information on the West Orange Animal Welfare League and the adoptable pets currently available, visit woawl.petfinder.org or call (973) 736-8689.


NJ Copywriter to Deliver Content Marketing Workshop for Konica Minolta

Ramsey, NJ, August 2012 — Storytelling. Editorial calendars. Social media. Video. These can be unfamiliar concepts to many organizations, especially business-to-business marketers who are making the shift to a content-focused marketing strategy.

Though Ramsey, NJ-based Konica Minolta Sensing Americas has successfully integrated many new tools into its marketing mix, its staff wanted to strengthen the company's approach to creating engaging content to promote its sophisticated color, light and shape measuring instruments. The marketing team reached out to Fahoury Ink to schedule a customized half-day workshop, which will take place in Suffern, NY on September 12.

Konica Minolta Sensing President & CEO Hal Yamazaki feels that his team has some great content and is already using a diverse array of marketing channels. Says Yamazaki, "We believe by learning more about storytelling skills and the power of words, we can communicate with a wider audience."

According to Fahoury Ink Chief Creative Officer Lisa Fahoury, the rise of social media is a boon to companies like Konica Minolta Sensing. "Marketing more than ever is about conversation — connecting with customers and prospects across multiple channels and providing engaging, useful content. This presents a significant opportunity for progressive marketers like Konica Minolta Sensing to break out of the typical bland 'features/benefits' model and showcase their unique expertise."

The half-day workshop will focus on the basics of creating and leveraging content — best practices for strong business writing, storytelling and media-specific features such as email subject lines. It will also use Konica Minolta Sensing's current marketing materials to illustrate examples of strong content and uncover opportunities for further strengthening the company's marketing strategy.

Yamazaki, who plans to be in attendance at the workshop, says "We're really looking forward to it."

The NJ copywriters at West Orange-based Fahoury Ink help companies of all sizes create and market effective content. The company also publishes Creative Compost: Where Great Marketing Ideas Grow, a quarterly newsletter focusing on offbeat marketing strategies, and presents customized workshops for corporate marketing teams. For more information, visit www.fahouryink.com or call (973) 324-2100.


Summer Creative Compost: The 7 Deadly Sins of Marketing

West Orange, NJ, July 2012 — Is ineffective marketing a sin? Turns out, the answer is yes. Assess your guilt in the new Summer 2012 Creative Compost: Where Great Marketing Ideas Grow. This issue recaps the famous seven deadly sins as applied to marketing, and offers sinners some hope for repenting.

Congratulations to Fern Dickey of Backburner Projects, who was the winner in our "spot the typo" Facebook contest. Download this issue and see if you're as sharp-eyed as Fern.

From story ideas to scheduling, we know producing a newsletter can be a huge pain, but great content is a hugely effective way to connect with customers and prospects. Call Fahoury Ink for details on how we can help you create, manage and leverage engaging content: (973) 324-2100.


Infographic Gives Visual Snapshot of Changing World of Talent Management

West Orange, NJ, May 2012 — Fahoury Ink recently partnered with longtime client James Howard Creative Group on a first for the NJ copywriters — the creation of an infographic for ADP illustrating the new science of talent management.

If you've yet to add these cool tools to your marketing efforts, check out some stellar examples. In a nutshell, an infographic is a visual representation of complex data. Often used to tell a story, infographics have been around for a while but are experiencing an exponential surge in popularity, largely driven by social media. They're a great way to make dense stats or facts more digestible to your target audience.


7 Habits of Unsuccessful Marketers: Latest Creative Compost Hits the Mail

West Orange, NJ, April 2012 — Failing to plan. Market myopia. Bandwagon jumping. If these sound familiar, you may want to re-evaluate your marketing approach, according to the latest issue of Creative Compost: Where Great Marketing Ideas Grow.

The Spring 2012 edition of Fahoury Ink's quarterly newsletter also offers snapshots of Prezi, a cool new presentation tool, and the up-and-coming technology of near field communications.

Not a subscriber? Download this issue, and join our mailing list today. It's the only marketing newsletter that's guaranteed not to clog up your email in-box!


NJ Copywriters Raise $2800 for West Orange Animal Shelter

Lisa Fahoury (second from left) enjoys some kitty love along with volunteers of the West Orange Animal Welfare League.

West Orange, NJ, November 2011 — For the second year, Fahoury Ink celebrated National Adopt a Shelter Pet month by donating 10% of its October billings to support the work of the West Orange Animal Welfare League (WOAWL). This all-volunteer organization rescues and places stray and abandoned animals into loving homes across Essex County.

Says company owner Lisa Fahoury, "Thanks to our wonderful clients – who kept us busy all month long – we were able to beat last year's $2200 by nearly 30%."

Fahoury presented a check for $2815.97 on November 19th during an adoption day hosted by the WOAWL. "We are grateful for the tremendous time and energy the WOAWL volunteers dedicate to caring for local animals, and we're delighted to be in a position to help support their adoption efforts," she says.

For more information on the West Orange Animal Welfare League and the adoptable pets currently available, visit woawl.petfinder.org or call (973) 736-8689.


NJ Copywriters "Adopt" West Orange Animal Shelter for Second Consecutive Fundraiser

Dizzy is the latest addition to the Fahoury household thanks to the West Orange Animal Welfare League.

West Orange, NJ, September 2011 — For the second year, NJ copywriting firm Fahoury Ink is marking National Adopt a Shelter Pet month by donating 10% of its October billings to the West Orange Animal Welfare League (WOAWL) to benefit homeless pets.

The WOAWL is a non-profit, all-volunteer organization dedicated to the rescue and placement of stray and abandoned animals in the West Orange, NJ area.

Last October, Fahoury Ink raised over $2200 for the organization. Says Lisa Fahoury, "It was the best month in our company's 11-year history, a combination of new business and long-time clients who were determined to make their projects count toward the total. What an amazing feeling to be able to hand over such a sizeable check! I'm so grateful for the clients we're privileged to work with every day."

Fahoury has firsthand experience with the work of the WOAWL. "Over the 20 years we've lived in West Orange, we've adopted six cats – all of which brought tremendous joy to our family. WOAWL made that joy possible, and I'm pleased to be able to be in a position to help support their efforts."

"The gods smiled on us and sent us an angel in the form of Fahoury Ink," says WOAWL President Sandy Rubin. "Their donations help us toward our goal vetting and altering as many animals as possible before they're placed."

The promotional period for the fundraiser runs from October 1 to October 31, and applies to any project for which time is billed during the month. Additional donations to the WOAWL are also most welcome.

"If your company has a copywriting or marketing project that's been sitting on the back burner, now's the ideal time to cross it off your list – and gain some good karma along the way," says Fahoury.

For more information on the West Orange Animal Welfare League and the adoptable pets currently available, visit woawl.petfinder.org or call (973) 736-8689.


Secrets of Great Tagline Writing Revealed

Newark, NJ, January 2011 — Want a behind-the-scenes look at what goes into creating a memorable product or business tagline? The U.S. Small Business Administration and the Women's Center for Entrepreneurship Corp. have teamed up with Fahoury Ink to present "Six Steps to Developing a Power-Packed Tagline" at the SBA's Newark offices this February.

During the three-hour workshop, NJ copywriter and Fahoury Ink principal Lisa Fahoury will guide participants through the conceptual development of a tagline – what it is, and why it's an important piece of many companies' marketing strategy.

Date: Wednesday, February 2, 2011
Time: 10:00 AM to 12:30 PM
Where: U.S. Small Business Administration
NJ District Office
2 Gateway Center, 15th Floor
Newark, NJ

For details and workshop registration, visit the Women's Center for Entrepreneurship Corp.




 

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