Fahoury Ink News Briefs

Newark SBA Hosts New Workshop on Media Buying Basics

Newark, NJ, February 2010 — The U.S. Small Business Administration and the NJAWBO Women's Business Center have teamed up to sponsor a brand-new workshop, "Media Madness: Making the Most of Your Advertising Investment," at the SBA's Newark office.

Date: Wed, February 11, 2010
Time: 10:00 AM-12:00 PM
Location: U.S. Small Business Administration, NJ District Office
                   2 Gateway Center, 15th Floor
                   Newark, NJ 07102

Workshop participants will learn the basics of media buying and ad placement, including:

• Finding and comparing potential publications or websites
• Deciphering the dreaded rate card
• Negotiating the best rates, placement, and add-ons
• Differences and similarities between online and print media
• Best practices for strong creative, including a compelling offer and call to action

Says NJAWBO WBC Business Education Coordinator Shannon Scocchio, “For growing companies that are considering advertising to promote their services, this workshop will provide them with the practical knowledge they need to make the most of their media budget.”

For details and registration, visit the NJAWBO Women's Business Center or call (973) 507-9700.

NJ Copywriter Lisa Fahoury Completes Premiere Entrepreneurship Pioneers Program at Rutgers University

West Orange, NJ, January 2010 — NJ copywriter Lisa Fahoury has been awarded a certificate of completion for the nine-month Entrepreneurship Pioneers Initiative (EPI) held at Rutgers University in Newark.

The first-ever program brought together first-generation entrepreneurs in a collaborative setting to share ideas and receive counseling on key business drivers from technology and financing to exit strategies. EPI was created in partnership with Rutgers University’s Center for Urban Entrepreneurship and Economic Development and Small Business Development Center, the Institute for Entrepreneurial Leadership, and the Greater Newark Business Development Consortium. It was funded by the North Jersey Partners through a grant provided by the U.S. Department of Labor Employment and Training Administration.

Fahoury is shown above during the program’s graduation ceremony with Dr. Jeffrey Robinson, Assistant Professor for Management and Global Business at Rutgers Business School.

Says Fahoury, “I’m very much appreciative of the effort that went into coordinating this innovative program. We’ve made some valuable contacts and picked up actionable advice for keeping our business moving in the right direction.”

 

 

2010 | 2009 | 2008 | 2007 | 2006 | 2005 | home