Fahoury Ink News Briefs

Shaving the Way to Conquering Childhood Cancer

West Orange, NJ, August 2010 — On September 18, NJ copywriter Lisa Fahoury is getting the haircut of a lifetime. She's volunteered to go under the clippers at a St. Baldrick's event to raise money for childhood cancer research — going bald in solidarity with kids battling this terrible disease.

The fundraising event will be held at The Friendly Sons of the Shillelagh Club, 648 Prospect Avenue in West Orange, New Jersey, starting at 3PM. Joining Fahoury in the head-shaving is her husband, Raymond, and an ever-growing number of shavees (24 to date) and St. Baldrick's volunteers.

Says Lisa Fahoury, "I'm thrilled and touched with all the calls and emails expressing support, and the unbelievably generous donations from our clients, colleagues, friends, and family. St. Baldrick's is proof that one person, one shaved head, even one dollar can make a difference in the fight against childhood cancer.”

To support Fahoury in her fundraising, visit http://www.stbaldricks.org/participants/lfahoury. Fahoury is also blogging about her experiences at http://fahoury.blogspot.com/.

Now celebrating its 10th anniversary, the St. Baldrick's Foundation began as a challenge between three businessmen who wanted to give back to the community and created St. Baldrick's. The first St. Baldrick’s event took place on March 17, 2000 in New York City. Since then, the organization has raised nearly $90 million to support childhood cancer research. For more information, visit stbaldricks.org.

Incoming West Orange Mayor Names Lisa Fahoury to Transition Team

West Orange, NJ, July 2010 — West Orange Mayor-Elect Robert D. Parisi named Fahoury Ink Chief Creative Officer Lisa Fahoury to the transition team that will assist in the establishment of his administration in coming months.

According to Parisi, "Transition team members will serve a variety of outreach functions, from evaluating opportunities to improve the processes of local government to opening the lines of communication between residents and municipal officials."

Says Fahoury, "It’s a privilege to be asked to serve in this capacity. I look forward to working with Mayor Parisi and my fellow transition team members to get the new administration off to the strongest possible start."

The transition team draws on a wide range of voices from across the community, including local attorneys, leaders of organizations such as the West Orange Education Foundation, Juvenile Conference Committee, and Library Board, a member of the West Orange Zoning Board, and a former municipal director. For more information on transition team activities, visit www.westorange.org.

Tagline Seminar to be Hosted by NJ SBDC

Parsippany, NJ, June 2010 — The NJ Small Business Development Center (SBDC) at Centenary College has engaged Lisa Fahoury to present a two-hour training workshop, "Six Steps to Developing a Power-Packed Tagline," as part of its summer and fall sessions.

The workshop, which takes participants through Fahoury Ink’s unique step-by-step methodology for tagline development, will be presented at the Centenary College Learning Center, 300 Littleton Road, Parsippany, NJ, on two dates: June 22 and October 14, both from 9:00AM – 11:00AM. Cost is $35.

To register for the June 22 session, visit http://www.nw-njsbdc.com/morrisevents.php.

One of 11 centers across New Jersey, the NJ SBDC at Centenary College helps small businesses advance to the next level. Services include private consulting sessions with experienced business counselors, public workshops, and customized on-site workshops for workforce development. For more information, visit nw-njsbdc.com.

Fahoury Ink Receives PANYNJ Certification

New York, NY, April 2010 - The Port Authority of New York and NJ (PANYNJ) has certified Fahoury Ink as a Woman-owned Business Enterprise and Small Business Enterprise (W/SBE) through its Office of Business & Job Opportunity (OBJO).

Fahoury Ink LLC principal Lisa Fahoury spoke about the networking and business development opportunities represented by the PANYNJ certification. "The Port Authority has made a tremendous commitment to ensuring that small businesses gain access to the information and resources they need to compete at a higher level. The OBJO team has been remarkably gracious and helpful in directing us to the right contacts and helping us make valuable connections, not just within the Port Authority itself, but among its prime contractors as well."

The certification is already paying dividends, as Fahoury Ink has been engaged to create content for several issues of the OBJO's quarterly online newsletter, The Opportunity Report.

Says Fahoury, "It's been a pleasure working with The Port Authority's team thus far, and we look forward to helping spread the word about the invaluable business development resources available through the OBJO."

Fahoury Serves on "Pitch-It" Panel for NJAWBO WBC

Newark, NJ, March 2010 - Marketing is all about being memorable. And nowhere is it more important to be memorable than in your elevator pitch or business introduction.

That's why Fahoury Ink's Chief Creative Officer Lisa Fahoury jumped at the opportunity to serve on a recent "Pitch-It" Panel for the NJAWBO Women's Business Center (WBC) during its daylong E3 conference at NJPAC.

Says Fahoury, "Whether you're engaging with a prospect, meeting with a potential funding source, or chatting with someone who could become a strategic ally, your pitch is one of the most important tools in your business arsenal."

According to Penni Nafus, Director, NJAWBO's Women's Business Center and organizer of the event, the panel was conceived as a fast-paced, instant feedback vehicle for business owners to deliver their three-minute pitch and have it assessed from various perspectives: that of a marketer, a lender, and a business consultant.

"Lisa was asked to be the marketing representative because of her extensive experience in the industry, her commitment to helping business owners succeed, and her ability to make quick and accurate evaluations of marketing initiatives," says Nafus.

Fahoury and her fellow panelists, Mary Adelman, Assistant Director, Centenary College Small Business Development Center, and Darlene DeRitter, Assistant VP and Commercial Loan Officer, TD Bank, offered feedback to over a dozen participants over the course of the day. "It was interesting to witness the variety of approaches these entrepreneurs took in crafting their pitches," she says, "and personally very rewarding to be able to offer guidance on how each participant might consider strengthening their presentation."

Newark SBA Hosts New Workshop on Media Buying Basics

Newark, NJ, February 2010 - The U.S. Small Business Administration and the NJAWBO Women's Business Center have teamed up to sponsor a brand-new workshop, "Media Madness: Making the Most of Your Advertising Investment," at the SBA's Newark office.

Date: Wed, February 11, 2010
Time: 10:00 AM-12:00 PM
Location: U.S. Small Business Administration, NJ District Office
                  2 Gateway Center, 15th Floor
                  Newark, NJ 07102

Workshop participants will learn the basics of media buying and ad placement, including:

• Finding and comparing potential publications or websites
• Deciphering the dreaded rate card
• Negotiating the best rates, placement, and add-ons
• Differences and similarities between online and print media
• Best practices for strong creative, including a compelling offer and call to action

Says NJAWBO WBC Business Education Coordinator Shannon Scocchio, "For growing companies that are considering advertising to promote their services, this workshop will provide them with the practical knowledge they need to make the most of their media budget."

For details and registration, visit the NJAWBO Women's Business Center or call (973) 507-9700.

NJ Copywriter Lisa Fahoury Completes Premiere Entrepreneurship Pioneers Program at Rutgers University

West Orange, NJ, January 2010 - NJ copywriter Lisa Fahoury has been awarded a certificate of completion for the nine-month Entrepreneurship Pioneers Initiative (EPI) held at Rutgers University in Newark.

The first-ever program brought together first-generation entrepreneurs in a collaborative setting to share ideas and receive counseling on key business drivers from technology and financing to exit strategies. EPI was created in partnership with Rutgers University's Center for Urban Entrepreneurship and Economic Development and Small Business Development Center, the Institute for Entrepreneurial Leadership, and the Greater Newark Business Development Consortium. It was funded by the North Jersey Partners through a grant provided by the U.S. Department of Labor Employment and Training Administration.

Fahoury is shown above during the program's graduation ceremony with Dr. Jeffrey Robinson, Assistant Professor for Management and Global Business at Rutgers Business School.

Says Fahoury, "I'm very much appreciative of the effort that went into coordinating this innovative program. We've made some valuable contacts and picked up actionable advice for keeping our business moving in the right direction."

 

 

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