Lisa Fahoury spent her formative years trying to overcome the double whammy of being a middle child who was born on Leap Day. This angst-filled combination turned her into a chronic overachiever with a wicked sense of humor and the ability to hurdle just about any business challenge for her clients.
Lisa was introduced to the concept of the unique selling proposition at a very early age. When she was just four years old, she was interviewed for a feature on "Leap Year Babies" in the local newspaper. Lisa quickly discovered she'd much prefer being the one doing the writing, while the hapless reporter learned that four-year-olds are probably not the best choice of interview subjects.
Clients often find it surprising that this NJ copywriter holds a degree in marketing from Seton Hall University's Stillman School of Business, which is puzzling to her because isn't the point of great copy to sell something?
In 2003, Lisa earned the title of Certified Business Communicator by the Business Marketing Association. Held by just 3,000 professionals worldwide, the CBC designation recognizes the highest standards of knowledge and achievement among today's B2B marketing professionals.
When she's not creating compelling content for Fahoury Ink's clients, Lisa spends her down time plotting to win the Pillsbury Bake-Off and convincing her husband that three cats seemed like a good idea at the time.